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  • 15 Guidelines for the Use of Principal Media

     Industry Insights   May 21, 2024  

    Principal media is on the rise. Changes in agency compensation models from marketers as well as pressure from marketers to extend payment terms and "drive media costs down" have led agencies and holding companies to accelerate the use of principal media. Increasingly, advertising agencies are now acting as principals rather than agents.

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  • Sharpen Your AI Marketing Skills with ANA's AI Hub

     Industry Insights   May 20, 2024  

    As artificial intelligence (AI) continues to transform the marketing landscape, marketers need to stay ahead of the curve and leverage the power of AI to drive growth and innovation. AI is a top priority for you and the ANA. As such, we have been prioritizing our mission of providing important and powerful resources to enable members with the tools they need to enhance their AI knowledge and skills.

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  • How The Met Drew Young Visitors with Verizon and Roblox

     In-House Excellence Awards   May 20, 2024  

    To inspire enthusiasm in young people, The Metropolitan Museum of Art partnered with Verizon to create a Roblox avatar collection that brought the metaverse to the museum’s halls.

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  • Segmentation Strategies

     ASK Answers   May 17, 2024  

    How are brands handling their segmentation strategies?

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  • Agile Marketing

     ASK Answers   May 16, 2024  

    How can I adopt an agile marketing approach in my organization?

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  • AI Adoption in Marketing — The Game Changer You Can’t Afford to Ignore

     Event Recaps   May 14, 2024  

    The adoption of AI for marketing is no longer just an option — it's a necessity. Knotch surveyed over 200 marketing professionals, all involved in the creation or optimization of marketing content, in order to understand how perspectives on AI are shifting, the velocity of AI adoption, and where AI is currently being underutilized for marketing organizations.

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  • Digital Asset Management: Q&A with David Lipsey of FCx3

     Industry Insights   May 13, 2024  

    Ahead of the 2024 ANA Marketing Technology for Marketers Conference, David Lipsey, DAM industry co-founder/strategist, and managing partner, FCx3, explores how AI is shaping the importance of DAM, the opportunities and challenges it presents, and what industry leaders anticipate from this key event.

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  • The Role of Customer Analytics Throughout the Value Chain: Applying Customer-centric Thinking to Fuel Growth

     Knowledge Partners   May 12, 2024  

    This paper explores the opportunities for brands to use customer analytics and the concept of customer centricity as a core business strategy in driving brand experience and growth.

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  • Marketing News Quiz for May 11, 2024

     Marketing News Quiz   May 11, 2024  

    In this week's marketing news quiz: sustainable laundry detergent, the ongoing TikTok legal battle, updated Amazon Prime Video ad formats, and more.

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  • Key Trends to Watch in Data Privacy

     POVs   May 9, 2024  

    Laquan Austion, VP of public policy for the ANA Government Relations team, covers key issues related to data privacy and outlines how the ANA is leading an effort to protect consumer rights while enabling our industry to continue providing enriching experiences.

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  • Real Influence Doesn't Require Being Real

     B2C   May 8, 2024  

    Human influencers, move over. Nearly two-thirds of marketers said they are open to teaming up with AI-created virtual influencers, according to a new study. As the trend gains momentum, marketers need to ensure that their AI-driven partners are tightly controlled and sync up nicely with the brand.

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  • Mastering Marketing's New Era, with CPG Marketing Expert Fernando Herrera

     Marketing Futures Podcast   May 7, 2024  

    Marketing Futures’ Podcast host Mike Berberich caught up with CPG Expert Fernando Herrera at the 2024 ANA Brand Masters Conference to discuss omnichannel marketing, AI, and the hybrid/remote workforce.

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  • The Wall Street Perspective on Media Technology

     Event Recaps   May 7, 2024  

    Tim Nollen, a sell-side equity research analyst covering media technology, provided his insights on the industry and outlook for the future.

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  • Composable Martech: Q&A with Riham El-Lakany

     Industry Insights   May 6, 2024  

    At the upcoming ANA Marketing Technology for Marketers Conference, attendees will get an inside look at demystifying composability from Riham El-Lakany, former chief marketing and communications officer, BJC Healthcare. El-Lakany has been at the forefront of major digital transformations, adopting more flexible, best-of-breed solutions to drive marketing innovation and adaptability.

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  • The Top Influencer Marketing Trends of the 20s (So Far)

     Knowledge Partners   May 6, 2024  

    This report from CreatorIQ summarizes all the organization’s key findings during its first three years researching key trends in influencer marketing.

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  • Keith Kazerman of Locality on Streaming Audience Strategies

     Industry Insights   May 2, 2024  

    Keith Kazerman, president of streaming at Locality, a local television solutions provider, discussed trends in advanced and local TV advertising. In a time where personalization is more important than ever, as consumers prefer personalized content, marketers need to adapt their efforts to this growing expectation.

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  • 3 Ways AI Is Becoming Marketing-Ascendant

     Industry Insights   May 2, 2024  

    Michael Donnelly is an Executive Vice President at the ANA, where he leads the AI, Marketing Technology, and Marketing Futures practices. He shares his most significant take-aways from the ANA's 2024 AI conference.

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  • Automate Your Way to Email Mastery

     Webinar Rewinds   May 2, 2024  

    In this webinar, discover proven tactics to breathe new life into your email marketing efforts using marketing automation and AI.

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  • The Future of Ad Tech

     Conference Session Videos   May 2, 2024  

    In this video, GK Digital Ventures CEO Greg Kahn looks ahead across the next three years to show how the interlocking rise of gen AI, gaming, mixed reality/spatial computing, the resurgence of blockchain, and more will offer new opportunities and challenges for women in tech.

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  • Relevancy in the Digital Era: Q&A with Peter Frey of Sonny's BBQ

     Industry Insights   May 1, 2024  

    In this Q&A, Peter Frey, chief brand officer of Sonny's BBQ, a featured speaker at the upcoming 2024 ANA Marketing Technology for Marketers Conference discusses how the barbecue chain is using customer data, personalization, and emerging technologies to modernize its marketing approach, while still honoring its authentic roots.

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