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Each Generation's Preferred Method of Receiving Offers, by the Numbers
Money Slides April 24, 2024Media and marketing agency Vericast shares data of the modes of communication through which generation Z, millennials, generation x, and baby boomers most prefer to receive offers.
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The Role of the Brief in Enabling Creativity
Money Slides April 24, 2024Survey results shared by the ANA and industry partners quantify the percentage of B2C and B2B agencies and clients who deem a tight brief with clear objectives to be the No. 1 enabler of creativity in their working relationships.
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Marketers' Attitudes Toward Brand Purpose
Money Slides April 24, 2024Deborah Malone of The Internationalist shares survey data that illuminates the relative importance that marketers assign to brand purpose and the ways in which they bring it to life in their organizations.
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Tracking Linear TV and OTT’s eCPMs Over Time
Money Slides April 24, 2024Marketing solutions provide Guideline shares data on the changes in linear TV’s effective cost per one thousand impressions (eCPMs) between 2021 and 2023, comparing it to OTT.
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Influencer Marketing
ASK Answers April 24, 2024What is the state of influencer marketing, and how can I best leverage influencers?
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Marketing to Generation X
ASK Answers April 23, 2024Who is generation X, and how can my brand authentically connect with them?
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A Maturity Model for the Adoption of Digital Asset Management
Money Slides April 22, 2024Consultant and author David H. Lipsey shares a framework for assessing the maturity of your organization’s adoption of digital asset management (DAM) that was developed by the Center for Advanced Studies in Digital Asset Management (CASDAM).
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The Projected Growth of the AI Market in the U.S.
Money Slides April 22, 2024At the ANA’s 2024 AI for Marketers Conference, ANA CEO Bob Liodice shared data from Statista that projects how the AI market will grow over the course of the decade, measured in billions of dollars.
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Customers’ Comfort with the Use of Their Data for Personalization, by the Numbers
Money Slides April 22, 2024General Motors and Boston Consulting Group share data that quantifies the percentage of customers, from country to country, who are comfortable with companies using their data to personalize their experiences.
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CTV Ad Innovation Will Need to Overcome Cultural Roadblocks
Industry Insights April 18, 2024CTV represents the convergence of programmatic and linear TV professionals. To drive adoption, the industry will need to navigate those cultural differences. Here are some of the cultural roadblocks to CTV innovation.
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AI For All: Driving Intelligent Transformation
Event Recaps April 18, 2024Lenovo's Holly Zhang explored the tangible impact of AI across various sectors.
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Lenovo Partnered with Queen Latifah to Help SMBs
REGGIE Awards April 17, 2024In early 2022, AI was just becoming part of public consciousness, with few understanding its amazing potential to be applied for good. But Lenovo did just that. Through a pioneering use of AI, Lenovo provided small businesses with a revolutionary solution to drive awareness and acclaim in their communities in a way that each business could never have imagined, nor achieved, on their own.
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Empowering Girls through Sports
REGGIE Awards April 17, 2024Basketball is more than a game. It helps shape communities and inspires change, both on and off the court. DICK'S Sporting Goods and Nike recognized the challenges young female basketball players face in sport and partnered to build a program that would empower the next generation of girl ballers.
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How This Company Created a PTO Day
REGGIE Awards April 17, 2024The challenge was to ensure Jameson stood out and remained the top-of-mind choice amidst growing competition, and second, encourage Americans, especially younger generations who tend to drink less and to embrace the spirit of St. Patrick's Day.
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Jimmy Dean and Walmart’s Breakfast Collab
REGGIE Awards April 17, 2024Jimmy Dean sought to mitigate decline, maintaining steady sales throughout program activation phases to bolster Walmart's market share. Therefore, the brand had to identify who its breakfast eaters were and what was required to bring them back and keep them eating protein breakfast at Walmart.
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Marketing Talent
ASK Answers April 15, 2024What are trends and best practices regarding talent in the marketing industry?
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The Power of Professionally Branded Emails
Knowledge Partners April 12, 2024This report from Exclaimer examined some of the channels marketers are relying on most under tightening budgets to determine which had the greatest opportunity for both maximum engagement and ROI.
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More People Embrace Branded Social Efforts When They Avoid Activist Language
Podcast Clips April 10, 2024Peter Bardell, cofounder of Revolt, says brands are more likely to find success with their social efforts when they use “centrist” language and avoid more inflammatory activist terms. He gave some examples during his appearance on <em>Beyond Profit</em>.
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Flexible Staffing at In-House Agencies, by the Numbers
Money Slides April 9, 2024Creative staffing agency Cella shares survey results from Randstad Digital that identifies the percentage of in-house agencies that never, rarely, occasionally, or always capitalize on flexible staffing.
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