ANA, Key Trade Groups Release Self-Regulatory Principles for Online Behavioral Advertising

ANA has joined with the American Association of Advertising Agencies (AAAA), the Interactive Advertising Bureau (IAB), the Direct Marketing Association (DMA) and the Council of Better Business Bureaus (CBBB) to publicly release a set of comprehensive self-regulatory principles for online behavioral advertising. 

This is the first time that the entire marketing-media ecosystem has come together to develop best practices in the area of online advertising.  Our goals are to address privacy concerns and to increase the trust and confidence of consumers concerning how online information is collected and used.  It is also critically important to demonstrate to policymakers that the privacy concerns of consumers can be best addressed through a strong, effective self-regulatory system. 

eMarketer Interview with Bob Liodice: "Marketers Want Better Measurement Online and Off"

Bob discusses marketers’ desire for more precise measurement platforms for all media, not only online forms, and why marketers want to pinpoint exactly how media work in conjunction with one another to better understand the impact on their brands. Read more... 

Ad Deductibility Under Attack

The Senate Finance Committee is seriously considering taxing direct-to-consumer prescription drug advertising in order to raise revenue to finance broad health care reform proposals.  Meanwhile, some key leaders of the House Ways and Means Committee, have indicated that they would support limits on the deductibility of marketing costs for prescription drugs.

ANA is actively opposing these proposals.  You can read more about this at our advocacy page, view the press release or watch Bob's Video Blog.