Chris Cardetti of BARKLEY on Why Brands Need to Create Tangible Actions | Industry Insights | All MKC Content | ANA

Chris Cardetti of BARKLEY on Why Brands Need to Create Tangible Actions

Chris Cardetti, chief strategy officer at BARKLEY is participating in ANA's 2024 ANA Award juries, specifically as a REGGIE Awards judge. Denise McDevitt, SVP of award programs at ANA, spoke with Chris to discuss what the judges will be looking for and what makes the difference between a good versus exceptional submission.