Search Marketing Knowledge Center | ANA
Log in Search

Search Results for All Content (access may be restricted)

Search returned: 2240 document(s).

Result display is limited to 1000 documents. Continue to refine your search.

  • Intersectionality in Marketing

     Industry Insights   May 7, 2024  

    Understanding intersectionality can benefit and elevate strategy and communications from shallow, performative marketing to meaningful brand impact.

    view

  • Composable Martech: Q&A with Riham El-Lakany of BJC Healthcare

     Industry Insights   May 6, 2024  

    At the upcoming ANA Marketing Technology for Marketers conference, attendees will get an inside look at demystifying composability from Riham El-Lakany, SVP and chief marketing officer at BJC Healthcare. El-Lakany has been at the forefront of major digital transformations, adopting more flexible, best-of-breed solutions to drive marketing innovation and adaptability.

    view

  • Keith Kazerman of Locality on Streaming Audience Strategies

     Industry Insights   May 2, 2024  

    Keith Kazerman, president of streaming at Locality, a local television solutions provider, discussed trends in advanced and local TV advertising. In a time where personalization is more important than ever, as consumers prefer personalized content, marketers need to adapt their efforts to this growing expectation.

    view

  • 3 Ways AI Is Becoming Marketing-Ascendant

     Industry Insights   May 2, 2024  

    Michael Donnelly is an Executive Vice President at the ANA, where he leads the AI, Marketing Technology, and Marketing Futures practices. He shares his most significant take-aways from the ANA's 2024 AI conference.

    view

  • Relevancy in the Digital Era: Q&A with Peter Frey of Sonny's BBQ

     Industry Insights   May 1, 2024  

    In this Q&A, Peter Frey, chief brand officer of Sonny's BBQ, a featured speaker at the upcoming 2024 ANA Marketing Technology for Marketers Conference discusses how the barbecue chain is using customer data, personalization, and emerging technologies to modernize its marketing approach, while still honoring its authentic roots.

    view

  • Artificial Intelligence: A Beginner’s Guide

     Marketing Futures   April 29, 2024  

    AI continues to revolutionize various industries, with an expected annual growth rate of 37.3 percent between 2023 and 2030. ANA's Marketing Futures aims to empower marketers with this suite of pragmatic resources that help brands incorporate AI into their strategic roadmaps and daily workflows.

    view

  • How to Create a Culture of Innovation in Your Marketing Team

    Industry Insights   April 29, 2024  

    Innovation isn’t just coming up with new ideas and products without producing results. Today’s marketing teams must infuse innovation into everything they do with a structured approach anchored in business reinvention, value creation and differentiation. So, how do you achieve this?

    view

  • Nonprofits Are Jumping on the AI Bandwagon

     Social Impact   April 29, 2024  

    A majority of nonprofits say they now use some type of AI, but they seek more dialogue and understanding about the burgeoning technology's limitations.

    view

  • HP Leveraged Experiential Marketing to Engage with Gen Z

     REGGIE Awards   April 28, 2024  

    In its first live event since the pandemic, OMEN by HP wanted to make a triumphant return by breaking through the noise and creating a major splash in the anime world. HP’s biggest challenge was building brand awareness among fans of anime and cosplay.

    view

  • This AR Experience Provided Children in Need with a Wish Upon a Star

     REGGIE Awards   April 28, 2024  

    By creating an AR experience that transformed the sky into a magical night filled with wishing stars, Verizon turned the stuff of fairytales into a reality for children in need.

    view

  • How a French’s Mustard Flavored Skittle Pack Drove Record-Breaking Consumer Engagement

     REGGIE Awards   April 28, 2024  

    McCormick partnered with Skittles to create a limited-edition French’s Mustard flavor of the popular candy. Through an influencer-focused strategy, the brand was able to earn a record-breaking 265 million social media impressions across Instagram, TikTok, and X.

    view

  • Marketing News Quiz for April 27, 2024

     Marketing News Quiz   April 27, 2024  

    In this week's marketing news quiz: Taylor Swift dominates Spotify, delays on Google's deprecation of cookies, the potential U.S. ban of TikTok grows more likely, and more.

    view

  • How State Farm Changed the Game on Naming Rights

     REGGIE Awards   April 27, 2024  

    State Farm's "The Big Game Came to Us!" campaign revolutionized naming rights strategy by partnering with TikTok's top creator, Khaby Lame, whose single post reached 220 million viewers, doubling Super Bowl viewership.

    view

  • The “Must Have” Conversation for Aligning the CMO and CRO in 2024

     Industry Insights   April 26, 2024  

    The business buyer is taking longer to purchase, budgets are tighter, and buyer behavior has shifted online. This presents opportunities and challenges, and it's critical that CMOs and CROs are aligned.

    view

  • The Martech Playing Equalizer for SMBs

     B2C   April 24, 2024  

    Despite being the majority in the U.S., small- and mid-size companies have long played second fiddle to their larger competitors. But cloud computing, digital platforms, and social channels have enabled smaller players to break down barriers and punch above their weight.

    view

  • Influencer Marketing

     ASK Answers   April 24, 2024  

    What is the state of influencer marketing, and how can I best leverage influencers?

    view

  • The Marketer’s Evolution: From Creativity to Business Acumen, with Newell Brand’s Melanie Huet

     Marketing Futures Podcast   April 23, 2024  

    Marketing Futures Podcast host Mike Berberich sat down with Melanie Huet, President of Brand Management and Innovation at Newell Brands, to discuss the future trajectory of marketing leadership.

    view

  • Tips for Getting Featured: Unlock the Door to Top-Tier Media Exposure

     Industry Insights   April 23, 2024  

    When I meet with a new PR client for their onboarding, I always ask what publications they dream about appearing in. Without fail, they list top-tier outlets like The Wall Street Journal, USA Today, Forbes, and the heavy hitters for their particular industry. Business leaders dream about those publications because they know appearing in them has huge potential for boosting their brand’s success.

    view

  • Marketing to Generation X

     ASK Answers   April 23, 2024  

    Who is generation X, and how can my brand authentically connect with them?

    view

  • A Personal Touch

     Knowledge Partners   April 23, 2024  

    The evolution of personalization over the last five years reflects a broader trend toward more sophisticated, adaptive, and user-centric strategies. With ongoing technological innovation, personalization is becoming increasingly sophisticated and essential for delivering standout customer experiences.

    view

1234567 >>  Last (50)