Web3 and the Future of Marketing | Industry Insights | All MKC Content | ANA

Web3 and the Future of Marketing

With the rise of Web3, blockchain, and decentralization, how will marketers respond to an evolving data privacy landscape?

Over the last several years, data privacy concerns have grown in both awareness and magnitude. Marketers and consumers alike have had to ask difficult questions and consider the implications of how data is shared, sold, and used across companies and platforms in a rapidly evolving digital ecosystem.