Content Packages | Marketing Knowledge Center

Marketing Campaigns That Champion the AAPI Community

Content Packages May 1, 2024

May is Asian American and Pacific Islander Heritage Month, a period that celebrates the strengths and achievements of the AAPI community and that strives to advance the causes most important to its members. In keeping with this important theme of the month and beyond, consider the following case studies from the ANA’s portfolio of award programs. The following examples demonstrate the marketing community’s commitment to elevating the AAPI community and to making its members feel seen and championed.

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Promoting Gender Equality

Content Packages April 30, 2024

Nurturing and promoting gender equality is an imperative for all marketers, internally and externally; dispelling stereotypes and bias around gender benefits all people and allows people to feel seen, cared for, and safe to be themselves. Below are resources that help marketers create change outside and inside their organizations.

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Marketing to Generations: Resources

Content Packages April 25, 2024

This is a compilation of resources, helpful guides, and research that help marketers connect to different generations and tailor content to these different groups, such as generation X, millennials, baby boomers, or gen Z.

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DEIB: Resources

Content Packages April 16, 2024

This is a compilation of resources, helpful guides, and research that aid in inclusive growth within the marketing industry. Diversity, equity, inclusivity, and belonging (DEIB) forward-approaches help foster equality for all and champion growth internally and externally at organizations.

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Marketers Elevating the Black Community

Content Packages March 7, 2024

February is Black History Month, a period that celebrates the strengths and achievements of the Black community and that strives to advance the causes most important to its members. In keeping with this important theme of the month (and beyond), consider the following case studies from the ANA’s portfolio of award programs. The following examples demonstrate the marketing community’s commitment to elevating the Black community, making its members feel seen, and supporting causes that they champion.

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Nonprofit Marketing: Resources

Content Packages March 7, 2024

Marketing at a nonprofit can be challenging. Retaining loyal donors and expanding reach to acquiring new donors is an ongoing process that evolves as people themselves change and technology advances how information is accessed. ANA's Nonprofit Federation seeks to help nonprofit organizations better connect with their audiences by providing resources and education. Below are helpful resources, trends, guides, tools, and best practices.

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Celebrating and Supporting Women

Content Packages March 1, 2024

March is Women’s History Month, a period that celebrates the strengths and achievements of women and that strives to advance the causes most important to them. In keeping with this important theme of the month and beyond, consider the following case studies from the ANA’s portfolio of award programs. The following examples demonstrate the marketing community’s commitment to elevating women’s issues and aiding their causes.

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Artificial Intelligence

Content Packages February 28, 2024

Artificial intelligence has the power to completely change the way brands interact with customers through every touchpoint, and revolutionize the way businesses operate.

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Ethical Marketing: Resources

Content Packages February 28, 2024

ANA's Center for Ethical Marketing aims to aid businesses "build brand and consumer trust through best practices, guidelines, guidance, compliance services, and committees. The Center seeks to educate, elevate, and advance accountability for the industry and mediate consumer complaints." Below are some helpful and timely resources to guide marketers.

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Sustainability: Best Practices & Resources

Content Packages February 28, 2024

Sustainability is a hugely important initiative and responsibility all marketers and companies should have. ANA's Society and Sustainability Collective seeks to provide members with resources, best practices, case studies, and research on how to foster better practices that help society at large. Some of these priorities and topics include mental health and wellbeing, diversity, equity, inclusion, and belonging, as well as protecting the environment.

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Pet Marketing: Resources

Content Packages February 27, 2024

How can you successfully market to pet parents? Pets are a beloved part of many families, and more and more brands are turning to various media channels to better reach the various demographics within the pet community. Below are helpful resources that showcase excellence and creativity when marketing to pet parents.

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Brand Purpose: Resources

Content Packages February 7, 2024

Brand purpose not only helps companies differentiate from competitors, but find ways to promote positive change in the world. According to ANA's Center for Brand Purpose, "purpose is an organization's reason for being beyond profit — why it matters to the world." Below are resources aimed to help you better develop and utilize your company's brand purpose.

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The Future of Martech

Content Packages February 7, 2024

Marketing Technology (martech) refers to any piece of technology a marketer uses to automate or streamline processes, collect and analyze data, or provide various means of reaching and engaging with existing or potential customers. The full suite of these interconnected tools a company leverages to achieve marketing goals and objectives is known as the martech stack.

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Generative AI: Resources

Content Packages January 10, 2024

Generative AI (gen AI) is a game-changer and disruptor. From ideation to image creation to testing capabilities, the ability for generative AI to enhance processes is almost endless. For many companies and marketing teams, this evolving technology can help teams become more agile, creative, scalable, and data-driven. Below are resources aimed to help you better utilize generative AI while also understanding the ethical and legal implications.

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ANA | Food & Beverage

Content Packages August 1, 2023

The Association of National Advertisers (ANA) serves as the voice and advocate for marketers across the globe. With a rich history spanning over a century, the ANA is committed to advancing the interests of its members, promoting responsible advertising practices, and driving the growth and success of the advertising industry as a whole. Below is a small sample of the content resources available to ANA members in the Food & Beverage category.

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The ANA Global CMO Growth Council Goes Deep on AI and Customer Engagement

Content Packages July 20, 2023

Artificial intelligence is making deeper inroads into every aspect of business and society every day. The ANA Global CMO Growth Council, in collaboration with the Management and Business Review, recently organized a special session of The Future of Stakeholder Growth — which took an in-depth view of the future of AI as it relates to Customer Engagement. Now, through our partnership with MBR, we are making the outcomes from that session available to you. The MBR has also generously provided access to their entire 175 page Special Double Issue focused entirely on AI for Customer Engagement. And you can also download the entire catalog of MBR issues from 2021.

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Brand Engagement 360

Content Packages January 31, 2023

Brand Engagement 360 is a growing worldwide reform movement that enhances returns for investors by creating value for employees, customers, supply chain and distribution partners, communities, and the environment. The Enterprise Engagement Alliance has provided resources and insights for ANA member brands to help implement their own Brand Engagement 360 program.

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