Event Recaps
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Untangling Recent Privacy Updates for Marketers
Event Recaps May 7, 2024During a session at a May 2024 meeting, the ANA’s Legal Affairs Committee received an update on legal developments around consumer data privacy from Gary Kibel, a partner at the Davis+Gilbert law firm.
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What the Ad Industry Needs to Know about Quebec's Bill 96
Event Recaps May 7, 2024In this session, Melissa Tehrani dives into the unique legal terrain of Quebec's Bill 96. She uncovers the key provisions of Quebec’s amended French language laws that apply to the advertising space and provides valuable insight into its impact on U.S. companies conducting business in Quebec.
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CMO Keynote with Vanda Pharmaceuticals' Joakim “Kim” Wijkstrom
Event Recaps May 6, 2024Kim Wijkstrom of Vanda Pharmaceuticals provided his perspective on the intersection between science (data, insights, analytics), culture (creativity, innovation, and strategy) and financial realities.
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Emerging Trends, Rapid Shifts, Seismic Disruptions in Media
Event Recaps May 6, 2024Learn how Joanna O’Connell's team delivers the actionable insights, predictive analyses, and prescriptive recommendations that enable agency teams and clients to anticipate, manage, and leverage the emerging trends, rapid shifts, and seismic disruptions in the media landscape to drive business growth.
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Getting Paid What You’re Worth
Event Recaps May 6, 2024After a long run at BBDO, Stacie Boney joined independent Milwaukee-based Hanson Dodge in 2016. Her career has provided vast experience with agency compensation, which has shaped her perspective on helping agencies get paid what they are worth. Pay attention — agencies and procurement professionals alike.
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Keys for Safeguarding the Digital Media Ecosystem
Event Recaps May 6, 2024Jason Kint, CEO at Digital Content Next, outlined three priorities for marketers as they navigate the digital media ecosystem: the elimination of waste, the cultivation of audiences’ trust, and the promotion of free choice in the ecosystem.
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Marketing Procurement as an Attractive Career Path
Event Recaps May 6, 2024Marketing procurement leaders discussed how marketing procurement can serve as both a talent magnet and an attractive career path that can open various professional doors.
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Opening Remarks of the 2024 ANA Advertising Financial Management Conference
Event Recaps May 6, 2024In this session, ANA CEO Bob Liodice delivered the opening remarks of the 2024 ANA Advertising Financial Management Conference.
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The Case for Bringing Production Inside
Event Recaps May 6, 2024This session explained the business case for bringing production in-house, the process of building world-class production capability within the business, how Bayer and OLIVER work with Bayer’s roster of external AORs, and the scale, quality, and savings achieved.
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ANA Programmatic Media Supply Chain Transparency Study
Event Recaps May 5, 2024ANA’s Bill Duggan discussed the recommended action steps from the recent Programmatic Media Supply Chain Transparency Study to help optimize investment in programmatic media, resulting in a greater percentage of every ad dollar reaching the consumer.
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Cost of the Pitch (Pt. II): The Rise of Value and Importance of Relationships
Event Recaps May 5, 2024This session explored the elements perceived to be most important in building successful long-term relationships between agencies and their marketing clients.
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Madison Avenue Needs a New Business Model
Event Recaps May 5, 2024The predictability and reliability of client fees has been declining for decades – it is much harder for Madison Avenue to achieve targeted growth. In this session, learn why vigorous management change programs must be put in place and executed before AI advances too far.
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Transforming Marketing Through Partnership: The Charles Group and Chico’s/Aveda Executive
Event Recaps May 5, 2024This session brought together key figures from Chico’s/AVEDA and The Charles Group to delve into the intricacies of their partnership, spotlighting the strategic moves that paved the way for their AOR selection.
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Diageo: Fueling the Spirit of Women’s Sports
Event Recaps May 3, 2024In this session, learn how Diageo utilizes sponsorships and partnerships to create acts in culture that drive visibility and celebrate the strides of progress being made in women’s sports today.
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How Brands Can Navigate the Upcoming Election
Event Recaps May 3, 2024How should brands prepare for the 2024 election cycle? Speakers from Ipsos discussed how scenario planning can help transform election tension into proactive strategic conversations, and provided practical tips about what you should, and perhaps should not, do as the US heads to the ballot box.
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Opening Remarks of the 2024 ANA Gender Equality Conference
Event Recaps May 3, 2024In this session, ANA CEO delivered the opening remarks of the 2024 ANA Gender Equality Conference.
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Pursuing Equitability in Representation of and Measurement for Women
Event Recaps May 3, 2024A panel session held during the 2024 ANA/SeeHer Gender Equality Conference convened experts to speak on the perils and promise of pursuing equitability for women in media representation and in the ways in which they are measured as an audience.
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SeeHer GEM® Suite of Tools Drive Business Growth Globally
Event Recaps May 2, 2024This session shares insights on where gender equality stands in different countries and how marketers and media companies can become a force for change through the GEM® Suite of Tools.
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The Future of Ad Tech
Event Recaps May 2, 2024This presentation looks ahead across the next three years to show how the interlocking rise of gen AI, gaming, mixed reality/spatial computing, the resurgence of blockchain, and more will offer new opportunities and challenges for women in tech.
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The Japanese State of Gender Equality in Advertising
Event Recaps May 2, 2024In a nation ranked significantly low in global gender equality, this session tackles Japan's advertising industry's unique challenges toward inclusivity.
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