Event Recaps
-
Strategies in a High-Intensity Fundraising Competition
Event Recaps May 14, 2024In this session, Drexel University’s Gil Peleg dove into the competitive landscape of fundraising and the strategies nonprofit managers and policymakers should be prioritizing to maximize donations.
view -
10 Tips to Help Nonprofits Become More Nimble Fundraisers and Marketers
Event Recaps May 9, 2024During a session held at a May 2024 meeting of the ANA’s Nonprofit Organization Committee, audience members received recommendations on the use of technology and audience targeting (among other topics) from Jeffery Owens, territorial director of marketing at The Salvation Army USA, Western Territory.
view -
A Pulse Moment in NYC: A Look into Citizens Activation Strategy as Official Bank of the 2023 TCS NYC Marathon
Event Recaps May 9, 2024Looking to authentically connect with New Yorkers using sponsorships, in 2023 Citizens became the official bank of the TCS New York City Marathon. Citizens strategically executed a week-long activation and takeover around NYC’s most iconic event that engaged customers, colleagues, runners, and NYC communities.
view -
How to Build a Brand Universe
Event Recaps May 9, 2024Marc Simons, co-founder of Giant Spoon, and Emma Rathe, head of event marketing at Reddit, Inc., discussed how to build format-agnostic brand universes that transform your business.
view -
Seven Principles to Guide Cannabis Advertising
Event Recaps May 9, 2024At a May 2024 meeting of the ANA’s Ethics Policy Committee, the Cannabis Media Council shared its mission and the seven principles that it has crafted to guide cannabis advertising and advocacy on behalf of that advertising.
view -
Atlanta Is Built for Business
Event Recaps May 8, 2024Hear how Atlanta and the Southeast region have grown exponentially as a center of innovation, culture, and diversity. Alex Gonzalez talked about the B2B alliances and partnerships that are key to attracting emerging industries and growing the talent base of the future.
view -
Client First: Redefining Media Purchasing
Event Recaps May 8, 2024In this session, Jared Belsky and Yogi Jashnani unraveled their innovative approach to media buying, which has significant advantages including enhanced transparency, improved client-publisher relations, and a shift towards more client-beneficial media strategies.
view -
Guidance for Marketers Evaluating and Adopting New Technologies
Event Recaps May 8, 2024During a session at a May 2024 ANA half-day conference, the audience received an account of how technological developments promise to reshape the fortunes of marketers and businesses from Douwe Bergsma, CMO at Piedmont Healthcare, and Dr. Denish Shah, executive director of the Marketing RoundTable and associate professor of marketing at Georgia State University.
view -
Insights from ANA’s Study of Trust and Transparency in Media: Capturing the $22 Billion Opportunity
Event Recaps May 8, 2024An ANA study predicts that of the $88 billion spent on the open web almost $22 billion is wasted. This session digs into the study, which highlights several key issues and provides actionable recommendations for B2B marketers to tackle the challenge of media waste.
view -
Modernizing Talent and Driving Growth with the ANA Marketing Capabilities Framework
Event Recaps May 8, 2024Douwe Bergsma, CMO of Piedmont, delivered the opening remarks of the May 2024 ANA Business Marketing Half-Day Conference and discussed the next steps for brands using the ANA Marketing Capabilities Framework.
view -
Procurement’s Balancing Act of Structure and Flexibility in Marketing
Event Recaps May 8, 2024In this session, Bloomberg's Chinwe Obinani discussed the importance of proactive relationship management and provided a reminder that strong communication with marketing will position procurement and sourcing as necessary partners to the entire organization.
view -
Tips for Agencies, Search Consultants, and Procurement Professionals
Event Recaps May 8, 2024Kathryn Budzien of Post Holdings drew on experience working for agencies and vendors and leading a procurement team to offer tips to agencies, search consultants, and fellow procurement personnel.
view -
A Collaborative Approach to Modernizing a Holding Company Agreement
Event Recaps May 7, 2024In 2023, Dell and WPP embarked on a journey to modernize their longstanding but outdated agreement. This session outlined what the process was to complete this, what was achieved and what key lessons were learned along the way.
view -
Advertising Operations and Procurement, United Together
Event Recaps May 7, 2024Learn how Julia Fedor with United Airlines takes partnership with procurement to the next level by integrating her colleagues into the campaign process, including production shoots and business unit showcases, to strengthen relationships, build trust, and grow their industry knowledge.
view -
Convention Busters: Disrupting Procurement Myths
Event Recaps May 7, 2024This session challenged prevailing conventions within procurement, identified the barriers holding the industry back, and offered ways to work together to create meaningful change.
view -
Gaining Programmatic Control: How a New Approach to Auditing Can Drive Digital Transformation and Reinforce Media as a Lever for Growth
Event Recaps May 7, 2024In this session, ID Comms and Restaurant Brands International outlined strategies for effectively communicating digital media value creation to build trust and alignment across the enterprise.
view -
The Wall Street Perspective on Media Technology
Event Recaps May 7, 2024Tim Nollen, a sell-side equity research analyst covering media technology, provided his insights on the industry and outlook for the future.
view -
Untangling Recent Privacy Updates for Marketers
Event Recaps May 7, 2024During a session at a May 2024 meeting, the ANA’s Legal Affairs Committee received an update on legal developments around consumer data privacy from Gary Kibel, a partner at the Davis+Gilbert law firm.
view -
What the Ad Industry Needs to Know about Quebec's Bill 96
Event Recaps May 7, 2024In this session, Melissa Tehrani dives into the unique legal terrain of Quebec's Bill 96. She uncovers the key provisions of Quebec’s amended French language laws that apply to the advertising space and provides valuable insight into its impact on U.S. companies conducting business in Quebec.
view -
CMO Keynote with Vanda Pharmaceuticals' Joakim “Kim” Wijkstrom
Event Recaps May 6, 2024Kim Wijkstrom of Vanda Pharmaceuticals provided his perspective on the intersection between science (data, insights, analytics), culture (creativity, innovation, and strategy) and financial realities.
view