From Pixels to Picassos: Exploration of the Impact of Ad Creative on Ad Delivery and Considerations for Measuremen | Event Recaps | All MKC Content | ANA

From Pixels to Picassos: Exploration of the Impact of Ad Creative on Ad Delivery and Considerations for Measurement

In this discussion, get an overview of the role that ad creative experiences play in many auction-based environments as well as practical considerations for conducting rigorous creative experimentation on major digital platforms.