Real Influence Doesn't Require Being Real
Photorealistic AI influencers are here — and marketers say they are eager to use them — but what does that mean for brand authenticity?
Human influencers, move over. Nearly two-thirds of marketers said they are open to teaming up with AI-created virtual influencers, according to a new study. As the trend gains momentum, marketers need to ensure that their AI-driven partners are tightly controlled and sync up nicely with the brand.
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