Three Advantages of Direct Mail Retargeting Technology | Training Takeaways | All MKC Content | ANA

Three Advantages of Direct Mail Retargeting Technology

Direct mail retargeting delivers multiple touchpoint opportunities for customers who have engaged with your brand. This technology provides consistency across touchpoints as customers consider and evaluate decisions while navigating their path to purchase. Adopting this approach offers marketers three key advantages as “front-end” activity triggers valuable responses on the back end of the technology.