How eos Brand Leveraged a TikTok Trend to Disrupt the Women’s Shave Category | REGGIE Awards | Active ANA Awards Programs | Case Studies | All MKC Content | ANA

How eos Brand Leveraged a TikTok Trend to Disrupt the Women’s Shave Category

eos disrupted the women’s shave category by leveraging self-care trends on TikTok to position eos shave as an essential part of generation Z’s skincare ritual.