Customer Promise: A Radically Simple Way to Land Brand
During the 2023 ANA Global CMO Growth Summit, Jann Schwarz, founder of the LinkedIn B2B Institute, shared new research from the LinkedIn B2B Institute in partnership with Roger Martin — a noted business strategist recognized by several business publications as one of the field's most important thinkers. Fuel your brand growth strategy by moving from a "brand promise" to a "customer promise."
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Source
"Customer Promise: A Radically Simple Way to Land Brand." Jann Schwarz, founder of the LinkedIn B2B Institute, November 2023.
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