A Diversity Report for the Advertising/Marketing Industry (2021)
This report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry. The overall ethnic skew of the marketing/advertising industry is more diverse than ever, at 30.8 percent, yet despite the progress, there is still work to be done.
Just as we did in 2018, 2019, and 2020, three ANA studies help provide an understanding of diversity at ANA member companies:
- ANA Board of Directors and Select Member Companies Diversity Benchmark: Gender and ethnic diversity among the U.S.-based marketing departments of 61 ANA member companies, representing 16,514 marketers in total. This analysis includes information on sexual orientation and disabilities. There is also learning on key action steps that have helped improve diversity within marketing departments.
- ANA Overall Membership: Gender and ethnic diversity of the overall ANA membership, representing 31,790 individuals who provided gender identity and 28,862 who provided ethnic diversity information. This analysis also includes information on sexual orientation.
- ANA Member CMOs: Gender and ethnic diversity of the CMO/CMO-equivalent at 873 ANA member client-side marketer company members.
This work is an important initiative for the Society and Sustainability priority of the ANA Growth Agenda, which provides a compass for the industry to leverage marketing as a sustainable growth driver. A specific mandate for the Society and Sustainability working group is to achieve equal representation in the media and creative supply chain.
ANA and AIMM remain committed to publicly measuring gender equality and ethnic diversity in the marketing industry and we plan to repeat and expand these studies in 2022.
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Source
"A Diversity Report for the Advertising/Marketing Industry (2021)." ANA. November 2021.