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Marketing to Asian Americans
ASK Answers May 16, 2023How can my brand authentically connect with the AAPI community?
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Marketing to Veterans
ASK Answers May 16, 2023How can my brand effectively market to the veteran community?
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Supplier Diversity
ASK Answers May 2, 2023How are brands ensuring diversity among their suppliers and partners?
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Retail Media Networks 101
ASK Answers April 26, 2023What are the latest trends and best practices in the Retail Media Networks space? How are brands working with RMNs?
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Brand Purpose
ASK Answers April 20, 2023How can my brand embrace purpose as a means of connecting with consumers, looking beyond profit?
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Converged TV: Linear, CTV, OTT, Digital Video, and More
ASK Answers April 12, 2023How can marketers plan a converged TV strategy?
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Crisis Communications
ASK Answers April 4, 2023How can my brand successfully navigate through a PR crisis?
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Event Marketing
ASK Answers March 22, 2023What are current trends and best practices for event marketing?
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CMO Trends and Best Practices
ASK Answers March 14, 2023What are CMOs current concerns, and how are they overseeing marketing at their companies?
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Marketing Mix Modeling (MMM)
ASK Answers March 1, 2023What are best practices for marketing mix modeling?
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Artificial Intelligence (AI)
ASK Answers February 22, 2023How are brands using AI in their marketing efforts?
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Strategizing and Activating on Social Justice
ASK Answers February 7, 2023ANA’s Ask the Expert research service answers the question, “How can my brand authentically commit to social justice issues?"
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Sponsorship Marketing
ASK Answers February 2, 2023What are some trends and best practices for sponsorships?
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More Human than Human: Brand Characters and Mascots
ASK Answers February 1, 2023How effective are brand characters and mascots in ads?
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Best Practices for Portraying People with Disabilities in Advertising
ASK Answers January 24, 2023How are brands depicting and including individuals with disabilities in their communications?
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Going Dark: The Consequences of Pausing Ad Spend
ASK Answers January 18, 2023What happens if I pause or stop my ad spending due to extraordinary times?
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Marketing Organization: Teams and Structures
ASK Answers December 21, 2022How are modern marketing teams structured?
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Marketing to Indigenous Peoples/Native Americans
ASK Answers December 20, 2022How can brands market to Indigenous and Native American Consumers?
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