DISH Media Sales: Merging Television & Digital to Optimize Audiences Across Platforms

Content consumption is changing. Consumers not only watch content on the big screen, they also view digital devices on-the-go. Brian Norris, VP of DISH Media Sales and Tobias Wolf, Executive Director of Client Services at MindShare, will discuss ways marketers can utilize the unrivaled engagement of television and the precision of digital to send the right message to the right audience on the right device. The session will also cover the benefits of addressable advertising and OTT services like Sling TV.

In this webinar, you will learn:

• The inner workings of addressable advertising
• Convergence of traditional TV and digital advertising
• Benefits of targeting audiences across platforms
• How brands have taken advantage of cross-platform addressability 

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