Measuring Your Multi-Screen Advertising Mix

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Everyone is talking about multi-screen, but no one is measuring it. Hear the findings of a recent Nielsen study that reports on measurement metrics across all four screens. Conclusions from the research support that over the top devices (OTT) such as gaming consoles, tablets, online and mobile platforms can augment overall user reach and in some scenarios show improvement by as much as 40% over TV-only. In addition, you will learn how incremental device exposure can have a positive impact on brand metrics through the first ever multi-screen reach calculator.