Search Results for All Content (access may be restricted)
Search returned: 240 document(s).
-
Tips for Getting Featured: Unlock the Door to Top-Tier Media Exposure
Industry Insights April 23, 2024When I meet with a new PR client for their onboarding, I always ask what publications they dream about appearing in. Without fail, they list top-tier outlets like The Wall Street Journal, USA Today, Forbes, and the heavy hitters for their particular industry. Business leaders dream about those publications because they know appearing in them has huge potential for boosting their brand’s success.
view -
Leveraging AI for Publisher Revenue Enhancement
Industry Insights April 19, 2024The capacity of AI to sift through expansive datasets and enact decisions in real-time renders it an indispensable asset for publishers. This technology is pivotal in refining revenue strategies, bolstering brand safety, and upholding content excellence.
view -
Programmatic: What Brands Need to Know
Event Recaps April 15, 2024On the basis of results from the <em>ANA Programmatic Media Supply Chain Transparency Study</em>, speakers discussed recommended action steps to help optimize investment in programmatic media, resulting in a greater percentage of every ad dollar reaching the consumer.
view -
Marketing Attribution
ASK Answers March 26, 2024How are marketers handling attribution approaches?
view -
Why Is Retail Media ROAS So Hard to Measure?
Knowledge Partners March 22, 2024Retail media return on ad spend (ROAS) is difficult to gauge, but there are a number of ways to improve this metric.
view -
The Current State of Direct Mail Marketing
Event Recaps March 21, 2024Summer Hahnlen from Lob shared results from the 2024 State of Direct Mail survey about companies’ recent and future mail volumes and uses of direct mail.
view -
How Marketing Analytics Can Make an Impact on Your Organization
Event Recaps March 5, 2024Brooke Bartos of EngageSmart shared critical strategies of marketing analytics that can instantly make an impact on your organization.
view -
Predicting Customer Lifetime Value: Using Historic Behavior to Plan and Provide Prescriptive Recommendations to Better Meet Future Needs
Event Recaps March 5, 2024Richard Lusk, senior director of data science at Inspire Brands, discussed how predictive analytics can be used to determine customer lifetime value (CLV) and also outlined how CLV is valuable when making the case for marketing spend.
view -
Better, Faster, More Profitable Decisions with Commercial Intelligence
Knowledge Partners February 9, 2024Brands must keep up with a constantly evolving environment in which change is the new normal. Heightened consumer awareness and increased regulation regarding the use of personal data has forced brands to reconsider how they collect, store, and use data. To manage this, brands have considered many options, implemented some, and seen greater or lesser success.
view -
How Marketing Mix Modeling Can Become a Powerful Tool for Sustainable Business Performance
Knowledge Partners February 9, 2024Can marketing reconcile business performance and sustainability goals? Ekimetrics believes so, through the right marketing mix model.
view -
The Way Top CMOs Are Overcoming Today’s Challenges
Industry Insights February 7, 2024If there’s one thing that those of us who have had the privilege to serve alongside the top CMOs and leadership teams know, it is that the best of us consistently find ways to confront disruptive 800-pound gorillas throughout our career journeys – often, together.
view -
New Study: AM/FM Radio Advertising Generates Significant Sales and Profit Growth Reports Peter Field, Godfather of Marketing Effectiveness
Knowledge Partners February 1, 2024Peter Field, a renowned thought leader for marketing effectiveness, shared IPA databank data between 2000-2022 demonstrating radios potential in boosting market share, profit, ROI, and the ability of brands to have pricing power.
view -
Content Marketing Assessment
Tools January 21, 2024Use this tool to evaluate your organization.
view -
Content Marketing Assets Database
Tools January 21, 2024Use this template to manage & audit your content marketing assets.
view -
Content Marketing Metrics Dashboard
Tools January 21, 2024Use this to define, track and report on your key content marketing program metrics and KPIs.
view -
Trade Show ROI Calculator
Tools January 21, 2024Use this template to measure the return on investment for trade shows.
view -
Implementing Effective Marketing Dashboards
Tools January 21, 2024This guide provides practical advice on how to implement a marketing dashboard.
view -
Sales Enablement Metrics Dashboard
Tools January 18, 2024Use this tool to define, track, and report on your key sales enablement performance metrics.
view -
Prioritize Time and Focus Where It Matters
Industry Insights January 17, 20242024 is here! A new year means new numbers to hit for marketers. As responsible marketing leaders, we’ve held our strategy and budgeting sessions and identified our 2024 goals.
view -
Marketing Performance Versus Business Performance: What to Prioritize?
Industry Insights January 16, 2024The alignment of marketing strategies with overarching business objectives is becoming increasingly crucial in a business landscape more obsessed than ever with ROI. Traditionally, marketing performance has been evaluated through channel-specific metrics. However, this approach often overlooks the broader business objectives.
view