Search Results for All Content (access may be restricted)
Search returned: 250 document(s).
-
The New Renaissance: How Aquent Leveraged Classical Paintings to Promote New Research
In-House Excellence Awards May 19, 2024Aquent created a campaign that leveraged updated versions of famous Renaissance paintings — created using AI — to highlight a new report that outlined where marketing and creativity were headed.
view -
How State Farm Connected to Customers with Bobbleheads
REGGIE Awards April 27, 2024State Farm's Bobblehead YOU! campaign, through a 30-city tour, successfully engaged with potential and existing customers, distributing over 500,000 bobbleheads and generating 121,119 qualified leads across 949 event days.
view -
HP Triumphs with ABM Campaign
REGGIE Awards April 17, 2024HP launched its Subscription Management Service with a data-driven ABM campaign across multiple digital channels. The campaign achieved exceptional results, surpassing lead generation targets by 179 percent, doubling the email open rate average, and achieving a click-through rate seven times higher than the industry benchmark.
view -
Making ABM an Integral Part of Your Organization’s Strategy
Event Recaps March 14, 2024In this roundtable discussion, topics included: identifying and replicating account-based marketing (ABM) best practices; creating ABM advocates across sales and marketing teams; and building new skills as ABM practitioners to scale expertise.
view -
Lead Generation Playbook
Playbooks March 1, 2024Use this step-by-step playbook and set of 46 premium tools and templates to create a comprehensive lead generation plan.
view -
Demand Generation Program Playbook
Playbooks March 1, 2024Follow this simple, step-by-step playbook to develop and implement a demand generation strategy that provides a steady flow of qualified, engaged leads for your sales team.
view -
Online Advertising Playbook
Playbooks March 1, 2024Follow this simple, step-by-step playbook to create an effective online advertising plan to increase leads and/or sales and support your marketing goals.
view -
CPQ Solution Study
Tools January 21, 2024Our Configure, Price, Quote (CPQ) Solution Study covers one of the six categories presented in our Sales Enablement Best Practices Report.
view -
CRM Solution Study
Tools January 21, 2024Our Customer Relationship Management (CRM) Solution Study covers one of the six categories presented in our Sales Enablement Best Practices Report.
view -
Enablement KM Solution Study
Tools January 21, 2024Our Enablement Knowledge Management (KM) Solution Study covers one of the six categories presented in our Sales Enablement Best Practices Report.
view -
Sales Communication Solution Study
Tools January 21, 2024Our Sales Communication Solution Study covers one of the six categories presented in our Sales Enablement Best Practices Report.
view -
Sales Intelligence Solution Study
Tools January 21, 2024Our Sales Intelligence Solution Study covers one of the six categories presented in our Sales Enablement Best Practices Report.
view -
Demand Generation Maturity Assessment
Tools January 21, 2024Utilize our Demand Generation Maturity Assessment to assess your organization's current Demand Generation capabilities.
view -
Lead Generation Framework
Tools January 21, 2024Use this lead generation framework to define the activities required to successfully create, plan, and execute a lead generation plan.
view -
Lead Generation Training Course
Tools January 21, 2024This course has 6 video modules that will help you develop a comprehensive lead generation plan.
view -
Lead Generation Metrics Dashboard
Tools January 15, 2024Use this tool to define, track, and report on your key lead generation metrics.
view -
Lead Generation Objectives Scorecard
Tools January 15, 2024A strategy scorecard to demonstrate your objectives, programs, metrics, and timeframes.
view -
Key Account Planning Tool
Tools January 15, 2024Use this tool to create an action plan to win more business from your top accounts.
view -
CPQ Vendors Matrix
Tools January 8, 2024Use this matrix to obtain information about key vendors that can help you build your Configure, Price, Quote (CPQ) system.
view -
Enablement KM Vendors Matrix
Tools January 8, 2024Use this matrix to obtain information about key vendors that can help you build your Enablement Knowledge Management (Enablement KM).
view