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The 7-Eleven X Pac-Man Collaboration
In-House Excellence Awards May 16, 20247-Eleven leveraged the key insight of gen Z's longing for nostalgia to create a campaign that would appeal to both gamers and non-gamers alike. The company looked to its classic partnership from the 1980’s and the iconic Pac-Man gameplay and let the retro design influence the campaign creative – all while staying true to the 7-Eleven brand.
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Why Claritin Is Planting Trees to Help Your Allergies
In-House Excellence Awards May 16, 2024Claritin is on a mission to plant female trees to counteract the pollen-producing effects of male trees. Bayer crafted a story across multiple video ad formats to showcase Claritin's commitment to sustainability, while following the principles of Ad Net Zero to curb emissions from creative production.
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Invisalign’s Movie Trailers Juxtapose the Benefits of its Aligners to the Discomfort of Braces
REGGIE Awards April 30, 2024To position the brand as the hero that keeps teens drama-free, Invisalign created #InvisIsDramaFree 2023 — a series of fake movie trailers emphasizing the daily hassles and visceral discomfort of braces juxtaposed against the benefits of the brands clear aligners.
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McDonald’s Host Grimace's Birthday to Engage Gen Z Consumers
REGGIE Awards April 30, 2024McDonald’s harnessed the power of one of its most iconic characters and social media to modernized its nostalgic McDonald’s Birthday experience.
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How a Binge Worthy Drama Drove Gen Z Gym Memberships
REGGIE Awards April 30, 2024“On this Repisode of High School Summer Pass” is a free gym promo disguised as a bingeable teen drama that lived on the same platforms as generation Z, positioning Planet Fitness as a place they belong.
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What’s Breaking the News? A Fresh Look at Experience Perceptions of the Media Industry
Knowledge Partners April 30, 2024Siegel+Gale’s Emma Lewis analyzed the firm’s latest World’s Simplest Brands study and shared the perceived simplicity and complexity of the media/news industry among consumers.
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HP Leveraged Experiential Marketing to Engage with Gen Z
REGGIE Awards April 28, 2024In its first live event since the pandemic, OMEN by HP wanted to make a triumphant return by breaking through the noise and creating a major splash in the anime world. HP’s biggest challenge was building brand awareness among fans of anime and cosplay.
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Forever 21 Partners with Live Nation to Delight Festival Goers
REGGIE Awards April 28, 2024To connect with fashion-conscious generation Z festival-goers, Forever 21 partnered with Live Nation and enlisted influencer Bunny Zigler for its Rolling Loud activation. Bunny's Bae Bar glam services and capsule collections drove buzz, achieving a 50 percent sell-through rate, surpassing $100,000 in sales, and solidifying Forever 21 as the go-to for festival fashion.
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State Farm Revolutionizes Brand Engagement Through Gaming
REGGIE Awards April 27, 2024State Farm conceived the groundbreaking Gamerhood Challenge, aiming to cultivate brand engagement among millennials and generation Z through gaming.
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LifeLock Pitches Cybersecurity to a Younger Demographic
REGGIE Awards April 26, 2024LifeLock's "Dangerously Easy" campaign appealed to the next generation of cybersecurity consumers with an eye-catching, emotional argument.
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Each Generation's Preferred Method of Receiving Offers, by the Numbers
Money Slides April 24, 2024Media and marketing agency Vericast shares data of the modes of communication through which generation Z, millennials, generation x, and baby boomers most prefer to receive offers.
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This Cereal Promoted Itself to Gen Z with a New Spokes-Monster
REGGIE Awards April 20, 2024General Mills promoted its Monster Mash cereal with a new cartoon spokes-monster, the zombie DJ Carmella.
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eBay’s Met Gala Debut
REGGIE Awards April 17, 2024eBay sought to engage with gen Z and turn a general e-commerce marketplace into a go-to fashion destination. Further, the company also wanted to change the conversation around fashion and get people to buy circular.
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eBay Proved It’s The Place for Sustainable Fashion with This Iconic Campaign
REGGIE Awards April 17, 2024Faced with the challenge of proving its platform was an ideal place to shop fashion sustainably, eBay partnered with <em>Vogue</em> and former model Twiggy to recreate a famous photoshoot from 1967 — only this time, the accessories Twiggy wore would be sourced from the online marketplace.
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This Truth Campaign Offers a Masterclass in Authentic Influencer Marketing
REGGIE Awards April 17, 2024To combat a rapid rise in youth vaping, the Truth Initiative partnered with a TikTok influencer on her own quitting journey, leveraging her authentic story to create content that would overcome youth distrust of brands and inspire others to give up the harmful habit.
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This “Fake” Ad Leveraged Humor
REGGIE Awards April 17, 2024January is the industry’s single biggest month to drive new member joins because category consideration is at its peak in the new year. The challenge was to differentiate Planet Fitness from the sea of serious fitness category sameness during New Year's.
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Breaking Through to Gen Z
Event Recaps April 17, 2024How do you connect with one of the most difficult audiences to reach with a message they don't want to hear? Elizabeth Kenny of Truth Initiative shared how to target a hard-to-convince audience with a not-to-be-ignored message.
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Financial Futures: From Elevating Women to Engaging Gen Z
Event Recaps April 16, 2024With Anomaly's strategic guidance, Ally has built customer affinity through efforts ranging from its 50/50 pledge for equal ad spend across men's and women's sports to category-disrupting marketing strategies that build bonds with gen Z, all while moving deeper into the latest emerging technology.
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Talking About My Generation
Knowledge Partners March 6, 2024The 2024 edition of Cheerful Twentyfirst’s annual strategic research project explores how audiences are engaging with brand experiences and communications across generations.
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Infographic: Millennial and Gen Z Perceptions — The Wine Industry
Knowledge Partners December 20, 2023With more choices across the drinks spectrum than ever before, Millennials and Gen Z are foregoing wine for other options. Our latest webinar, Uncorking Potential: Strategies for Enticing Millennials and Gen Z to Wine, offered insight into these elusive consumers and how to effectively engage them, and below we’ve summarized some of the session’s really grape (we mean, great) data.
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