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Search returned: 1015 document(s).
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Defining Your Brand’s Narrative and Mission
Industry Insights May 13, 2024Globalization has increased every business’s opportunities, but it has also increased their competition. Offering a quality product or service is no longer enough to attract customers, meaning businesses must differentiate themselves from other companies and brands if they want to thrive and succeed, which involves taking steps to define their brand narrative and mission.
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The Top Influencer Marketing Trends of the 20s (So Far)
Knowledge Partners May 6, 2024This report from CreatorIQ summarizes all the organization’s key findings during its first three years researching key trends in influencer marketing.
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Marketing News Quiz for May 4, 2024
Marketing News Quiz May 4, 2024In this week's marketing news quiz: storytelling in B2B, an up-in-the-air idea from Airbnb, Walmart's new private brand line, and more.
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Pet Marketing: Examples of Successful Campaigns
Industry Insights May 1, 2024In the U.S., we devote May to celebrating our pawed compatriots with National Pet Month, which makes it the perfect time to highlight ANA case studies and other content that showcase excellence in innovative approaches to the marketing of pet brands.
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Invisalign’s Movie Trailers Juxtapose the Benefits of its Aligners to the Discomfort of Braces
REGGIE Awards April 30, 2024To position the brand as the hero that keeps teens drama-free, Invisalign created #InvisIsDramaFree 2023 — a series of fake movie trailers emphasizing the daily hassles and visceral discomfort of braces juxtaposed against the benefits of the brands clear aligners.
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How a Binge Worthy Drama Drove Gen Z Gym Memberships
REGGIE Awards April 30, 2024“On this Repisode of High School Summer Pass” is a free gym promo disguised as a bingeable teen drama that lived on the same platforms as generation Z, positioning Planet Fitness as a place they belong.
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Xbox’s Turns to the “Power of Three” to Win Over Gamers with an Innovative Brand Partnership
REGGIE Awards April 28, 2024In a first-of-its-kind activation, Xbox partnered with three of PepsiCo’s most popular brands to create new content, bring back some old fan favorite products, and ultimately raise awareness and purchase intent for its Game Pass service.
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State Farm Revolutionizes Brand Engagement Through Gaming
REGGIE Awards April 27, 2024State Farm conceived the groundbreaking Gamerhood Challenge, aiming to cultivate brand engagement among millennials and generation Z through gaming.
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Lysol’s Big Brand Activation Included Music
REGGIE Awards April 22, 2024In 2023, Lysol launched a new product unlike anything else in the air-care category: Lysol Air Sanitizer.
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This AR Experience Let Fans Learn More About Bruce Lee and Chinese Culture
REGGIE Awards April 20, 2024To celebrate the season three premier of its Bruce Lee-inspired original series, <em>Warrior</em>, Max created a series of interactive murals that allowed viewers to enter an augmented reality experience and learn more about Chinese culture and the life of the late martial artist.
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True Authenticity: How Unilever Relied on Real People to Promote Its Multicultural Beauty Products
REGGIE Awards April 20, 2024In a time when brands are relying on influencers, Unilever enlisted regular people of diverse backgrounds to tell their stories of exclusion in the beauty space and promote the company’s many multicultural beauty products.
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Unilever’s “Ugly Sundaes” Campaign Delivered Beautiful Business Results
REGGIE Awards April 20, 2024With its “Ugly Sundaes” campaign, Unilever gave consumers permission to break free from the constraints of their holiday dessert traditions and opt for a lower-stress option that could still create lasting memories with friends and family.
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How the San Diego Rescue Mission Used AI to Reveal Humanity
REGGIE Awards April 18, 2024The San Diego Rescue Mission launched a multi-channel awareness campaign featuring AI imagery representing the unseen struggles of unsheltered neighbors.
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Smoothie King’s Novel Approach to Launching a New Drink
REGGIE Awards April 18, 2024Smoothie King successfully launched summer’s biggest thirst-quenching beverage, the X-Treme Watermelon Smoothie, by creating the first full-length novel written by a brand using ChatGPT.
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How Angel Soft Animated the Bathroom Tissue Market
REGGIE Awards April 17, 2024Angel Soft embarked on a strategic initiative to revitalize its presence in the bathroom tissue/toilet paper (TP) category, aiming to regain market share from industry leaders. Through a creatively crafted animated campaign inspired by sitcoms, the brand witnessed significant increases in share, awareness, and penetration.
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How Eaton Turned IT Heroes into Comic-Book Heroes
REGGIE Awards April 17, 2024Eaton's innovative campaign, "Tales from The Next Frontier," captivated IT professionals by transforming real-world business outcomes into illustrated tales, positioning them as heroes in the battle against technological challenges, thus enhancing brand engagement and reinforcing the value of outcome-focused messaging.
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How Frito-Lay Dominated Halloween with Scary Good Snacks
REGGIE Awards April 17, 2024During a candy-dominated time frame, Frito-Lay kept the momentum of salty-snack enjoyment throughout the Halloween season by tapping into the scary movie watching occasion.
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How This Company Created a PTO Day
REGGIE Awards April 17, 2024The challenge was to ensure Jameson stood out and remained the top-of-mind choice amidst growing competition, and second, encourage Americans, especially younger generations who tend to drink less and to embrace the spirit of St. Patrick's Day.
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eBay Proved It’s The Place for Sustainable Fashion with This Iconic Campaign
REGGIE Awards April 17, 2024Faced with the challenge of proving its platform was an ideal place to shop fashion sustainably, eBay partnered with <em>Vogue</em> and former model Twiggy to recreate a famous photoshoot from 1967 — only this time, the accessories Twiggy wore would be sourced from the online marketplace.
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Shell Partners with Fortnite Creators to Bridge the Digital and Real Worlds
REGGIE Awards April 17, 2024To showcase its new premium fuel brand, Shell partnered with a group of <em>Fortnite</em> creators to develop game maps that would demonstrate both the beauty of the world and the power of the new fuel to take drivers where they wanted.
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