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Search returned: 86 document(s).
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From Mega Banks to Main Street: ICBA's Millennial Outreach
REGGIE Awards April 29, 2024Independent Community Bankers of America (ICBA) launched Bank Locally to connect millennials to local banks in their area.
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Knorr’s Reimagines the Drive-Thru as the Destination for Healthy Food
REGGIE Awards April 28, 2024Knorr partnered with H-E-B to win back shoppers who had been defaulting to fast food for the sake of convenience instead of making meals at home. With an on-premise drive-thru experience, Knorr broke down preconceptions of convenience and introduced easy, delicious, and nutritious solutions to H-E-B shoppers.
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How State Farm Connected to Customers with Bobbleheads
REGGIE Awards April 27, 2024State Farm's Bobblehead YOU! campaign, through a 30-city tour, successfully engaged with potential and existing customers, distributing over 500,000 bobbleheads and generating 121,119 qualified leads across 949 event days.
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What Fashion Marketers Need to Consider When Expanding Their Affiliate Programs Internationally
Industry Insights November 14, 2023As so many companies can attest, affiliate and partner marketing programs can generate tremendous ROI and serve as a core monetization method within a company’s broader portfolio. One way to make the most of this opportunity is to expand such efforts in a multinational capacity. This global orientation is especially useful for the aspirational fashion marketer — namely those inclined to follow the playbook of luxury brands who’ve gone all in on partnership marketing.
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Dogtopia Enables Localized Digital Advertising for Franchisees
Smarties Awards July 24, 2023Dogtopia enabled franchisees to deploy, fund and measure their own lead-generation campaigns within a common branding and messaging approach.
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Bai Saigon Launched a Limited-Edition Pack to Reinforce its Vietnamese Roots
Smarties Awards July 24, 2023Bai Saigon created a 63-pack of beer, representing 63 Vietnamese provinces, to reinforce its position as a Vietnamese company.
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Seven Best Practices for Promoting Your Brand Overseas
Industry Insights June 14, 2023Pamela Ghosal, Global Head of Brand and Communications at Phrase, provided some best practices for promoting your product in foreign markets, with localization as your guiding light.
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The Fresh Market Launches the Ultimate Loyalty Experience
REGGIE Awards May 14, 2023The Fresh Market’s mission was to build a personalized loyalty experience that was not only different from any other but deepened the relationship with its existing guests and develop new relationships along the way. In less than a year, the company exceeded its goals for the program, which continues to grow daily.
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How MarTech Is Revolutionizing Franchise Businesses’ Localized Marketing
Industry Insights May 11, 2023In today’s digital age, consumers are more connected than ever before. They have access to a wealth of information at their fingertips and can easily compare prices and products from different businesses in a matter of seconds. This makes it far more challenging for franchise businesses to stand out from the competition.
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How This Organization Created Community Again
REGGIE Awards May 9, 2023Nothing displays COTA’s commitment to the Columbus community quite like the On the Line video series. In 2022, COTA released 19 episodes showing customers how to ride COTA to different businesses and organizations “on the line,” helping to reintroduce and reinvigorate community culture and support network after the pandemic.
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3 Ways Software Is Fueling Localized Marketing at Scale
Industry Insights April 21, 2023Some translation experts describe the mission of translation as restoring the Tower of Babel: All the peoples of the world speaking in one tongue without cultural differences to constrain communication. Machine translation and automation appear to bring organizations closer to this reality. Plug all a company’s communications into a translation engine, and a company can speak to everyone around the world in their own language.
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Event Marketing
ASK Answers March 22, 2023What are current trends and best practices for event marketing?
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Casual Dining Restaurant Loyalty Index Report
Knowledge Partners November 29, 2022In this report, Foursquare unpacks the nuances of casual dining visitation over the past year to provide the most accurate assessment of casual dining loyalty in America.
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Restaurant Marketing Strategies for 2022
Pulse June 23, 2022Restaurants suffered greatly at the hands of COVID-19, when only take-out could feasibly be an offering. Add staff shortages, supply chain issues, rising inflation, and gas prices to that blow, and one can see that restaurants have not had an easy time regaining their footing. With the pandemic mostly behind us, consumers’ pent-up desire for dining out has increased, and despite the other setbacks the industry is facing, restaurants are seeing a resurgence, as QSR magazine recently reported. The struggle is not over yet, however, and an agile approach to marketing a restaurant brand is key; the resources here look at some strategies restaurants can take to help their recovery.
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CMO Keynote: Change Lives Here
Event Recaps May 3, 2022Piedmont Healthcare shared how it drove long-term brand building, short-term brand activation, and an improved the patient experience through holistic insights.
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CMO Keynote: Change Lives Here
Conference Session Videos May 3, 2022In this video, Piedmont Healthcare shared how it drove long-term brand building, short-term brand activation, and an improved the patient experience through holistic insights.
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AT&T’s “Win Local" Campaign in Mexico
REGGIE Awards April 21, 2022AT&T Mexico strove to engage local communities during the pandemic by lending support to struggling local businesses.
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Full of Detroit Soul
REGGIE Awards April 21, 2022Pepsi created a purpose-driven, omnichannel campaign to restore pride to Detroit, giving local artists and creators a platform to share their stories and talent with the Detroit community.
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Hotels and Resorts Check Out New Ways to Appeal to Consumers
B2C October 22, 2021The hospitality sector is finding unique ways to overcome the ongoing adversity caused by the pandemic. With most Americans keen to travel to places within driving distance, boutique brands are plugging destinations that are easily accessible by car. The major hotel chains, suffering even severer losses, are catering to existing customers and touting loyalty programs.
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Marketers Tout the Return of In-Person Events
B2C August 20, 2021As people start to venture out to live events — even as concerns grow about the Delta variant — consumer-facing brands are looking to strike the right tone in their advertising efforts for in-person events.
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