Search Marketing Knowledge Center

The 7-Eleven X Pac-Man Collaboration

In-House Excellence Awards May 16, 2024

7-Eleven leveraged the key insight of gen Z's longing for nostalgia to create a campaign that would appeal to both gamers and non-gamers alike. The company looked to its classic partnership from the 1980’s and the iconic Pac-Man gameplay and let the retro design influence the campaign creative – all while staying true to the 7-Eleven brand.

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Barbie: The Movie’s Marketing Campaign

In-House Excellence Awards May 16, 2024

With a 65-year legacy of empowerment, the Barbie brand had a unique positioning leading up to the premiere of the film, <em>Barbie</em>. Across generations, Barbie has 99 percent brand affinity, and the movie buzz was a chance to not only expand the brand’s reach, but also deepen it.

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Why Claritin Is Planting Trees to Help Your Allergies

In-House Excellence Awards May 16, 2024

Claritin is on a mission to plant female trees to counteract the pollen-producing effects of male trees. Bayer crafted a story across multiple video ad formats to showcase Claritin's commitment to sustainability, while following the principles of Ad Net Zero to curb emissions from creative production.

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A Brand Revamp for Schwab

In-House Excellence Awards May 16, 2024

Learn how Schwab earned quick “street cred” among traders and proved that they were committed to providing the same — or better — technology, innovation, support, and education that they’d come to rely on from Ameritrade.

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Boosting In-Housing ROI: Harnessing the Power of Creative Storytelling

Industry Insights May 15, 2024

As brands increasingly bring creative functions in-house, they gain greater control over their storytelling, boost efficiencies, costs, and accelerate their time-to-market. This approach provides a cohesive platform for developing creative concepts that can scale across channels, whether it’s brand marketing, social media, or e-commerce.

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From “The Park Bench” to Best in Show: Q&A with Aflac’s Jared Martin

Industry Insights April 24, 2024

ANA sat down with Jared Martin, director of The Aflac Studio, as he prepares a behind-the-scenes look at “The Park Bench” at the 2024 ANA In-House Agency Conference, taking place from May 14-16 in Carlsbad, California. Here, Jared talks about the inspiration behind his team’s award-winning film, the importance of collaborating with external partners, and how to inspire creatives whether they are producing an animated film or more traditional marketing materials.

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Creativity at the Speed of Culture: Q&A with KraftHeinz’s Simon Au

Industry Insights April 10, 2024

Simon Au, executive creative director of The Kitchen North America, has built a team of award-winning creative minds challenging the notion that great creative takes time to develop. Simon and his fellow “Cooks” are showing the entire industry that the secret to nimble, on-brand, and culturally minded marketing lies in-house.

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Flexible Staffing at In-House Agencies, by the Numbers

Money Slides April 9, 2024

Creative staffing agency Cella shares survey results from Randstad Digital that identifies the percentage of in-house agencies that never, rarely, occasionally, or always capitalize on flexible staffing.

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In-House Agencies Rank the Benefits and Drawbacks of Working with Offshore Partners

Money Slides April 2, 2024

Creative staffing agency Cella shares survey results from Randstad Digital in which in-house agencies evaluated the relative advantages and disadvantages of working with offshore partners.

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The Size of In-House Agencies, by the Numbers

Money Slides April 2, 2024

Creative staffing agency Cella shares research from Randstad Digital that identifies the percentage of in-house agencies with different staff headcounts.

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The Type and Volume of Work Done by In-House Agencies

Money Slides April 2, 2024

Creative staffing agency Cella shares research from Randstad Digital that identifies what percentage of in-house agencies’ work, on average, relates to Tier 1, Tier 2, Tier 3, or growth marketing.

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Progressive Insurance: Advancing the Brand with Ninety6

Event Recaps March 28, 2024

Progressive explored how it built a team of 100 into a nimble brand partner managing an annual media spend of more than $1 billion completely in-house.

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Scotiabank: Reinventing In-House Process at Lighthouse

Event Recaps March 28, 2024

Lighthouse's agency growth was discussed by Christine Sabourin, VP of marketing services, and Ashley Eaton, director of agency and event management.

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How Marketing Operations Can Optimize Internal Processes

Event Recaps March 5, 2024

Thomas Barntsen of Securian Financial explained how marketing operations teams can combine people, processes, and technology at an organization to get optimized results.

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4 Ways to Elevate In-House Creative Agencies

Industry Insights February 14, 2024

The world of in-house creative agencies is witnessing a paradigm shift, one that calls for a transition from tactical efficiency to transformational creativity. As a seasoned strategist and consultant in this dynamic space, I've identified four imperatives that distinguish the best in-house agencies: identity, structure, process, and positioning. Let’s unpack these elements to understand how they can revolutionize your agency.

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ANA In-House Agency Fact Book — 2024

Research Reports January 23, 2024

The ANA In-House Agency Fact Book explores the capabilities, organizational chart (where provided), and other key data points of some of the best in-house agencies in the industry.

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Build vs. Buy Decision Matrix

Tools January 11, 2024

Use this matrix to compare your options for in-house builds vs. outsourced solutions.

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In-House Agency vs. External Agency Model

Tools January 1, 2024

Review the In-House Agency vs External Agency Model to evaluate the different options available when it comes to considering utilizing a mix of in-house and external agency resources.

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