Inclusive Brand Growth Hosted by Babson College on the Boston Campus (In-Person Only)

Women command 85% of all household purchase decisions and are increasingly impacting the allocation of corporate investments in areas such as marketing, sales, and supply chain. Growth organizations are increasingly prioritizing their marketing investments in women both as consumers and as customers, resulting in market share gains and accelerating overall category growth. In building their brand equity, leading marketers have focused on gender equity in their creative messaging as an effective way to driver greater brand affinity and purchase intent. This conference will showcase case studies from brands that have successfully implemented these strategies, with a special focus on the role that SeeHer—an ANA division dedicated to increasing the representation and accurate portrayal of all women and girls— plays in enhancing creative outputs that drive brand growth.