Talent/Leadership Development
Talent is a key driver of growth, making it imperative that we invest in the people who drive businesses, brands, and our industry.
The ANA helps equip members across the industry with the skills they need to advance their careers, increase the capabilities of their teams, and enhance their brands.
The Challenge
Competitive pay, good benefits, and work-life balance are often no longer enough for companies to attract and retain the best marketing talent. Brands and companies must offer tools that allow employees to continue on a path toward growth and have clear values and a vision that goes above and beyond driving business performance and delivers meaningful and measurable societal benefit.
The ANA’s Response
Through the ANA Center for Brand Purpose and the Talent Forward Alliance, a cross-industry initiative committed to inspiring and accelerating the development of exceptional talent across all levels to prepare for marketing and advertising's future, among other initiatives, the ANA is accelerating professional development and helping brands across the industry attract top marketing talent by aligning with their priorities.
Latest Content
Articles, insights, research, and more to advance your marketing and advertising.
Champions of Growth Podcast
How Marketers Become Better Leaders
Sally Percy, journalist and author, joins host Matthew Schwartz to discuss how senior marketers bolster their leadership skills, why remote work is changing the so-called “70/20/10” rule of communications, and the increasingly key role empathy plays among successful leaders.
Podcast Clips
Here’s How to Enhance Your Leadership Skills, Practically
Sally Percy, author of 21st Century Business Icons: The Leaders Who Are Changing Our World, shares a few lessons she’s learned during countless interviews with some of the world’s foremost marketing and business leaders.
Industry Insights
Key Tips for Marketing Talent
Robert Half expert Amy Mangan shared key recommendations for navigating the job market. Whether you are seasoned talent or new to the workforce, it can be challenging to steer through the ever-changing ad industry.
Featured Events
National, regional, and online events to help you learn and grow throughout the year.
Training
Equipping marketers with the skills they need to advance their careers, their brands, and the industry.
- Building Teams that Drive Growth (Full Day)
- Building Teams that Drive Growth (Half Day)
- Critical Thinking for Marketing Success (Half Day)
1-Day Conferences
No events are currently scheduled. Please check back for future events or click the button below to see all available 1-day conferences.
Webinars
No events are currently scheduled. Please check back for future events or click the button below to see all available webinars.
Committees
Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.
A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.
- LGBTQ+ Forum
- Analytics & Data Science Committee
- DE&I Forum
- Media Committee
- Multicultural Marketing & Diversity Committee