Agenda

Join SeeHer, ANA, and the industry to hear best practices and set the agenda for SeeHer in Sports. This will be an interactive session where you’ll hear how marketers, agencies, and media companies prioritize women sports.  The white space to get involved is vast, nuanced and an opportunity for brands to drive growth.

We will determine KPIs for the future to benchmark success and drive action.

8:30–9:00 a.m. ET: Breakfast

9:00–9:15 a.m. ET: Welcome and Agenda Setting

• Christine Guilfoyle, SeeHer, ANA, President

9:15–9:30 a.m. ET: AT&T supports women breaking barriers across industries, helping pave the way for future generations. They make intentional investments in women’s sports that include partnerships with the WNBA, USWNT, MWNT, and NCAA, as well as 8+ talent endorsements and initiatives like She’s Connected by AT&T. Learn how the collaboration with SeeHer has been key to amplifying these efforts to promote gender equality.   

• Mark Wright, AT&T, VP Media Services and Sponsorships

9:30–10:00 a.m. ET: Disney is committed to the SeeHer in Sports mission of driving distribution of women sports content.

• Danielle Brown, Disney Advertising, SVP of Sports Brand Solutions

10:00–10:30 a.m. ET: THE WOMEN BEHIND THE BALL: Join us for an inspiring discussion where female agents and industry leaders will come together to explore their powerful roles behind the ball. Discover the innovative strategies and collaborative efforts that make these women game-changers in the sports marketing landscape, fostering a new era of empowerment for female athletes. 

• Asani Swan, Co-Founder, VII(N) The Seventh Estate and business partner of NBA All Star Carmelo Anthony
• Destinee Dickerson, CEO & Founder, Uncommon Collective and agent to basketball player Flau’Jae Johnson
• Kia Brooks, Manager and Mother to Flau’Jae Johnson
• Moderator: Beth Sidhu, Chief Brand Officer & Sport Beach CEO

10:30-11:00 a.m. ET: SeeHer in Sports: Set the Agenda: Setting the KPI’s for women in sports to drive growth for marketers in 2025 and beyond.  Input and participation from the group on priorities, accountability and best practices.

Speakers

Christine Guilfoyle serves as President of SeeHer, the global initiative to champion the positive representation of women and eliminate gender bias in marketing, media, and entertainment.

With more than 20 years of experience overseeing some of the country’s most influential women’s lifestyle brands, Christine brings an innate ability to cultivate high-value relationships and drive rapid, ongoing growth for organizations and brands.

Mark Wright is the Vice President, Media & Sponsorships, and responsible for strategic media planning across national TV, digital, paid search and social for AT&T business units. In this role, he also ensures the brand’s safety across all forms of media to raise standards and implement protocols that benefit all advertisers. Mark’s team positions the AT&T brand for growth through sports, entertainment and lifestyle sponsorship investments that enable the brand and the business to connect with the passions of fans wherever they are. Prior to joining AT&T in 2011, Mark served as Vice President, Media, Sports and Entertainment Marketing for Anheuser-Busch, Inc., where he directed media and sponsorhsip efforts for the company's industry leading beer brands. Sports Business Journal has named Mark one of the “Most Influential Executives in Sports” and in 2018 named him a “Power Player.” He was also one of Advertising Age’s Media Mavens. Mark is a graduate of the University of Tennessee in Knoxville and is a native of St. Louis, Missouri.