General Data Protection Regulation (GDPR)

The European Union's General Data Protection Regulation (GDPR) took effect in May 2018. This major change to the EU's data protection framework has wide-ranging and serious implications for U.S. advertisers and marketers, even those without significant EU operations.

It is essential that ANA members know what the GDPR means for them and the steps that must be taken. 

• What U.S. Marketers Need to Know about the GDPR — this document details the top policy changes the GDPR will initiate, as well as a number of Frequently Asked Questions we've received from members and others. This document will be updated as we hear from members with additional questions, so please feel free to reach out if you have questions or concerns. 
• GDPR Road-to-Compliance Infographic — an easy to read infographic of significant steps marketers must take in order to not to run afoul of EU data authorities.
• Preparing for the GDPR — a more in-depth analysis of the regulations that highlights important points and clarifies key definitions.
• Implications of Guidance on Consent for Personal Data Collection and Use
• Implications of Guidance on Using Data for Profiling Purposes
• GDPR Checklist — Use this checklist as a starting point to avoid issues with the new set of regulations.
• Four Simple Things You Can Do To Prepare for GDPR — Start your preparations for GDPR with these four simple steps outlined in this SlideShare.
• GDPR: It Doesn't Mean "Get Their Data as Their Privacy is Ruined" — The ANA examines the expansive new data-security regulations that the GDPR imposes on marketers.

Additional resources:

• Download the text of the GDPR
• Recording of our July 11, 2017 webinar: GDPR, ePrivacy, and Advertisers: Sorting out the Confusion
• Recording of our November 7, 2017 webinar:  GDPR Live in Under Six Months
• Recording of our January 31, 2018 webinar:  GDPR, ePrivacy, and Advertisers:  What Marketers Need to Know
• Michael J. McDermott, "What Marketers Need to Know to Prepare for the GDPR," ANA Magazine, February 23, 2018