ANA Announces 2009 Multicultural Excellence Award Winners
ANA Announces 2009 Multicultural Excellence Award Winners
Advertisers Honored in Seven Categories, Including Exceptional work in Radio Advertising
Phoenix, AZ - The Association of National Advertisers (ANA) has announced the winners of the 2009 Multicultural Excellence Awards. Now in its ninth year, the awards recognize ANA member companies and other marketers for their work in producing superior multicultural advertising campaigns that ran between June 2008 and May 2009.
Winners were named in seven categories, including a new category highlighting exceptional work in radio advertising.
The grand prize brand and agency winners in each category are as follows:
|
Category: |
Brand: |
Agency: |
|
African American |
McDonald's |
Burrell |
|
Asian |
California Department of Public Health |
APARTNERSHIP, INC. |
|
Digital Media |
Allstate Insurance |
Lapiz |
|
General Market |
MillerCoors |
Saatchi & Saatchi |
|
Hispanic |
Comcast |
Grupo Gallegos |
|
Campaign with Significant Results |
McDonald's |
Burrell |
|
Radio |
Comcast |
Grupo Gallegos |
Download the full list of grand prize winners and honorable mentions by clicking here.
The 2009 grand prize award recipients were announced at a ceremony during the ANA's Multicultural Marketing & Diversity Conference, which concluded today.
"The ANA is thrilled to recognize the teams behind these outstanding pieces of work, as well as highlight the growing importance of using multicultural channels to speak to consumers through our Multicultural Excellence Awards," said Bob Liodice, President and CEO of the ANA. "I offer my personal congratulations to each of our winners for demonstrating excellence and leadership in the world of multicultural marketing."
The awards are sponsored by the ANA Multicultural Marketing & Diversity Committee. Established in 1998, the committee sits at the intersection of multicultural marketing and diversity management. Its mission is to educate and inform members on key topics and issues relevant to today's multicultural marketers and diversity leaders. A portion of the proceeds collected from the awards submission fees will be used to help fund scholarships for high-potential multicultural students who plan to pursue careers in advertising and/or marketing.
About the ANA
The mission of the ANA (Association of National Advertisers) is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.
Contacts:
Lesley Neadel
CooperKatz & Co. for the ANA
917.595.3034
lneadel@cooperkatz.com
Megan Burke
CooperKatz & Co. for the ANA
917.595.3058
mburke@cooperkatz.com