BAA Reveals the 2015 REGGIE Award Winners
Pet Condom campaign from Geometry Global awarded Super Reggie
NEW YORK (April 16, 2015) San Francisco's Society for the Prevention of Cruelty to Animals and Geometry Globals pet condom campaign has taken home the top prize in the Brand Activation Association (BAA) 2015 REGGIE Awards.
The award was presented during the Gala REGGIE Awards ceremony on the final evening of the BAAs Brand Activation Showcase conference. A total of 70 awards were presented across 23 different categories to top agencies and brands for the best brand activation marketing campaigns of 2014.
This was an unusually tight competition for Super REGGIE, said Bonnie Carlson, BAA President and CEO. The judges were complimentary of so many of the entries that it was clear they were torn. However, the Super REGGIE winner did absolutely surface kudos to Geometry Global and S.F. SPCA for a truly creative, brand-building idea. As several of the judges said, I wish I had thought of this myself, the ultimate compliment from very senior agency executives.
The full list of REGGIE Award finalists include:
|
Award |
Entry Title |
Brand |
Agency |
|
| Age-Specific Campaigns |
GOLD |
Back to College 2014 |
Target |
Periscope |
|
SILVER |
Whatever USA - An #UpforWhatever Weekend |
Bud Light |
Mosaic Group |
|
|
BRONZE |
Kids vs. Pros: MLS Soccer Showdown |
Kraft / Capri Sun |
Catapult |
|
| Best Cause, Green or Corporate Responsibility Marketing Campaigns |
GOLD |
SF SPCA |
SF SPCA |
Geometry Global |
|
SILVER |
Scott Naturals "Toss the Tube" |
Kimberly-Clark, Scott Naturals Tube-Free Bath Tissue |
Trisect |
|
|
BRONZE |
Marie Callender's Comforts From Home Project |
ConAgra Foods, Inc. |
DDB California & Trisect |
|
| Business -to-Business Campaigns |
GOLD |
The Penfolds House |
Penfolds Wines |
All Terrain & Finn Partners |
|
SILVER |
Fleetmatics - Truck Whisperer |
Fleetmatics |
FCB Chicago FCB/RED |
|
|
BRONZE |
Time Warner Cable Business Class |
Time Warner Cable |
Geometry Global |
|
| Content Marketing Campaigns |
GOLD |
Liquid-Plumr Scores In-Store with Hunky Plumrs |
The Clorox Company |
TPN |
|
SILVER |
IZZE Friendsday Night |
Naked Emerging Brands |
The Integer Group |
|
|
BRONZE |
Doritos and Mountain Dew: Every 2 Minutes |
Frito-Lay |
The Marketing Arm |
|
| Creativity & Innovation Campaigns |
GOLD |
Doritos and Mountain Dew: Every 2 Minutes |
Frito-Lay |
The Marketing Arm |
|
SILVER |
SF SPCA |
SF SPCA |
Geometry Global |
|
|
BRONZE |
Spirit Airlines Bare Fare Campaign |
Spirit Airlines |
Barkley |
|
| Digital and Mobile Marketing Campaigns |
GOLD |
Mike's Hard Lemonade "mikehacks" |
Mike's Hard Lemonade |
Trisect |
|
SILVER |
State of Montana Turns $25K Investment into $6.9MM |
Montana Office of Tourism |
Starcom MediaVest |
|
|
BRONZE |
9Lives Cat's Eye View |
Big Heart Pet Brands, 9Lives |
EVB |
|
| Entertainment Campaigns |
GOLD |
The Voice 360: Be The Coach |
NBCUniversal |
Giant Spoon |
|
SILVER |
Every Witch Way Campaign |
Nickelodeon |
Nickelodeon |
|
|
BRONZE |
Time Warner Cable Studios |
Time Warner Cable |
Creative Artists Agency (CAA) |
|
| Experiential Marketing Campaigns (Budget under $1,000,000) |
GOLD |
Target Hair Food |
Target |
Arc Worldwide/Leo Burnett Chicago |
|
SILVER |
SF SPCA |
SF SPCA |
Geometry Global |
|
|
BRONZE |
TNT Dallas Gas Station Takeover |
Turner Broadcasting |
Grey Advertising |
|
| Experiential Marketing Campaigns (Budget over $1,000,000) |
GOLD |
Happiness Flag |
The Coca-Cola Company |
ignition inc. |
|
SILVER |
Whatever USA - An #UpforWhatever Weekend |
Bud Light |
Mosaic Group |
|
|
BRONZE |
Mario Karting Reimagined |
Pennzoil |
MediaCom |
|
| Gamification Campaigns |
GOLD |
Wrigley: 5 Gum TRUTH OR DARE Promotion |
Wrigley |
Catapult |
|
SILVER |
Doritos and Mountain Dew: Every 2 Minutes |
Frito-Lay |
The Marketing Arm |
|
|
BRONZE |
Protect It or Lose It |
Allstate |
Momentum Worldwide |
|
| International/Global Campaigns |
GOLD |
Rio2 Goes Global with Western Union |
20th Century Fox |
20th Century Fox |
|
SILVER |
McDonald's GOL! FIFA World Cup Promotion |
McDonald's Corporation |
The Marketing Store |
|
|
BRONZE |
Call of Duty Championship 2014 presented by Xbox |
Activision Publishing, Inc. |
NCompass International |
|
| Local, Regional Market Campaigns |
GOLD |
SF SPCA |
SF SPCA |
Geometry Global |
|
SILVER |
We Are Boston |
New Balance |
Upshot |
|
|
BRONZE |
Top It Like a Texan |
Thomas' |
TPN |
|
| Loyalty Campaigns |
GOLD |
Nick Jr. Birthday Club |
Nickelodeon |
Nickelodeon |
|
SILVER |
Campbell's Labels for Education / Grand Stand For Schools |
The Campbell Soup Company |
The Mars Agency |
|
|
BRONZE |
REI Village Mobile Tour |
REI (Recreational Equipment, Inc.) |
LeadDog Marketing Group |
|
| Multicultural/Lifestyle Segment Campaigns |
GOLD |
Heineken Champions Express |
Heineken USA |
Remezcla, LLC |
|
SILVER |
JCPenney: Soccer is for Girls |
JCPenney |
Grupo Gallegos |
|
|
BRONZE |
Rio2 Flies High with Western Union |
Rio2 |
20th Century Fox |
|
| National Consumer Campaigns (Budget under $3,000,000) |
GOLD |
Jack's Frozen Pizza - The Official Pizza of the Grill |
Nestl |
Geometry Global |
|
SILVER |
The Rebirth of Camacho Cigars |
Davidoff of Geneva USA (Camacho Cigars) |
Colangelo |
|
|
BRONZE |
Love. Say it with Milk-Bone |
Big Heart Pet Brands |
FCB Chicago - FCB/RED |
|
| National Consumer Campaigns (Budget over $3,000,000) |
GOLD |
Tequila Don Julio - Make Your Move |
Don Julio - Diageo |
Colangelo |
|
SILVER |
Mike's Hard Lemonade "mikehacks" |
Mike's Hard Lemonade |
Trisect |
|
|
BRONZE |
Helpful is Beautiful |
Ace Hardware |
FCB Chicago - FCB/RED |
|
| New Product Launch Campaigns |
GOLD |
Tide Oxi Product Launch |
Procter & Gamble |
Arc Worldwide/Leo Burnett Chicago & Saatchi & Saatchi |
|
SILVER |
Doritos and Mountain Dew: Every 2 Minutes |
Frito-Lay |
The Marketing Arm |
|
|
BRONZE |
LG's The Art of The Pixel |
LG Electronics U.S. |
HS Ad USA and BKA |
|
| Partnership Campaigns |
GOLD |
Eight O'Clock Coffee Central Perk |
Tata Global Beverages |
Source Marketing |
|
SILVER |
Marie Callender's Comforts From Home Project |
ConAgra Foods, Inc. |
DDB California & Trisect |
|
|
BRONZE |
Disney Summer Partnership |
Best Western International |
Ideas Collide |
|
| Retailer-Specific Campaigns |
GOLD |
Helpful is Beautiful |
Ace Hardware |
FCB Chicago - FCB/RED |
|
SILVER |
Target Hair Food |
Target |
Arc Worldwide/Leo Burnett Chicago |
|
|
BRONZE |
Pringles Flavor Slam at Walmart |
The Kellogg Company |
The Integer Group |
|
| Shopper Marketing Campaigns |
GOLD |
Helpful is Beautiful |
Ace Hardware |
FCB Chicago - FCB/RED |
|
SILVER |
OREO |
Mondelēz International |
Geometry Global |
|
|
BRONZE |
Pantene Haircast |
Procter & Gamble |
Arc Worldwide/Leo Burnett Chicago |
|
| Small Budget Campaigns (Budget less than $250,000) |
GOLD |
SF SPCA |
SF SPCA |
Geometry Global |
|
SILVER |
Mike's Hard Lemonade "Millionth Fan" |
Mike's Hard Lemonade |
Trisect |
|
|
BRONZE |
The Bar That Jack Built |
Brown-Forman |
Red Agency |
|
| Social Media Campaigns |
GOLD |
Mike's Hard Lemonade "Millionth Fan" |
Mike's Hard Lemonade |
Trisect |
|
SILVER |
McDonald's #forRMHC |
McDonald's Corporation |
The Marketing Store |
|
|
BRONZE |
Verizon #WhosGonnaWin |
Verizon |
Wasserman |
|
| Sponsorship and Licensed Property Campaigns |
GOLD |
Doritos and Mountain Dew: Every 2 Minutes |
Frito-Lay |
The Marketing Arm |
|
SILVER |
McDonald's GOL! FIFA World Cup Promotion |
McDonald's Corporation |
The Marketing Store |
|
|
BRONZE |
Friends 20th Anniversary Promotion |
Warner Bros. |
Source Marketing |
|
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