ANA, 4A's Release Statement of Best Practices Addressing Online Piracy and Counterfeiting

ANA and the American Association of Advertising Agencies (4As) have released a Statement of Best Practices designed to address online piracy and counterfeiting.  The statement is also supported by the Interactive Advertising Bureau (IAB).  In particular, this statement calls on marketers to include language in media placement contracts and insertion orders that will prevent their ads from appearing on so-called “rogue sites” dedicated to infringement of intellectual property rights.

If you have questions, please contact Dan Jaffe in ANA's Washington office at 202.296.2359 or djaffe@ana.net.