ANA Announces 2011 Multicultural Excellence Award Winners
Advertisers Honored in Nine Categories
MIAMI (Nov. 8, 2011) - The (ANA) Association of National Advertisers announced the winners of the 2011 Multicultural Excellence Awards sponsored by Arbitron.
Now in its eleventh year, the awards recognize ANA member companies and other marketers for their work in producing superior multicultural advertising campaigns that ran between June 2010 and June 2011.
Winners were named in nine categories. The 2011 grand prize brand and agency winners in each category are as follows:
|
Category: |
Brand: |
Agency: |
|
African American |
Ford Motor Company |
UniWorld Group |
|
Asian |
California Department of Public Health |
A Partnership Inc. |
|
Digital Media |
Toyota Motor Sales |
Intertrend Communications |
|
General Market |
North Carolina Health and Wellness Trust Fund |
Capstrat |
|
Hispanic |
The Scotts Miracle-Gro Company |
Grupo Gallegos |
|
Campaign with Significant Results |
Visit Florida |
Alma DDB |
|
Radio |
Target |
Grupo Gallegos |
|
LGBT |
Allstate Insurance Co. |
Leo Burnett |
|
|
United States Marine Corps. |
UniWorld Group |
The award recipients were announced at a ceremony during the ANA's Multicultural Marketing & Diversity Conference in Miami, Florida, which concluded today.
"I am delighted by the impressive work delivered by this year's winners of the Multicultural Excellence Awards and am thrilled to congratulate them on this prestigious recognition," said Bob Liodice, President and CEO of the ANA. "Their dedication to multicultural marketing is an inspiration to all marketers and should act as an example for the community on how we can all better market to diverse communities."
The awards are sponsored by the ANA Multicultural Marketing & Diversity Committee. Established in 1998, the committee's mission is to educate and inform members on key topics and issues relevant to today's multicultural marketers and diversity leaders. A portion of the proceeds collected from the awards submission fees will be used to help fund scholarships for high-potential multicultural students who plan to pursue careers in advertising and/or marketing.
About the ANA
The ANA (Association of National Advertisers) accelerates growth for marketing professionals, brands, and the entire industry. With a mission to shape the future of marketing, the ANA sets the agenda for the industry, connecting its members to unparalleled expertise, industry-leading resources, and an influential global network. Representing over 1,600 companies — including 1,000+ client-side marketers, 600 marketing solutions providers, and 20,000 brands — ANA members collectively influence $400 billion in annual marketing spending. By championing the 12-point ANA Growth Agenda and the CMO Growth Council, the ANA drives actionable change, empowers marketers, shapes the marketing ecosystem, and delivers exceptional experiences at every touchpoint. Since 1910, the ANA has been setting the agenda for industry transformation. It enables marketers to advance their ambitions, make better decisions, and create lasting impact for their organizations and the industry.
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Press Contact:
Shoshana Hochdorf
CooperKatz for the ANA
917.595.3054
shochdorf@cooperkatz.com
Luna Newton
CooperKatz for the ANA
917.595.3061
lnewton@cooperkatz.com