ANA Announces 2010 Multicultural Excellence Award Winners
MIAMI (Nov. 9, 2010) — McDonald’s U.S. took top honors in three categories as ANA (Association of National Advertisers) announced the winners of the 2010 Multicultural Excellence Awards.
Now in its tenth year, the awards recognize ANA member companies and other marketers for their work in producing superior multicultural advertising campaigns that ran between June 2009 and June 2010.
Winners were named in eight categories, including a new category highlighting exceptional work in print advertising.
The grand prize brand and agency winners in each category are as follows:
| Category: | Brand: | Agency: |
| African American | McDonald's U.S. | Burrell Communications Group |
| Asian | Metropolitan Life Insurance Company | IW Group, Inc. |
| Digital Media | McDonald's U.S. | Alma DDB |
| General Market | Procter & Gamble | Burrell Communications Group |
| Hispanic | McDonald's U.S. | Alma DDB |
| Campaign with Significant Results | Marine Corps Recruiting Command | UniWorld Group, Inc. |
| Radio | Cine las Americas Film Festival | LatinWorks |
| San Francisco Hep B Free Campaign | DAE |
The 2010 grand prize award recipients were announced at a ceremony during the ANA’s Multicultural Marketing & Diversity Conference in Miami, Florida, which concluded today.
“I am thrilled to offer each of the winners my congratulations for the noteworthy contributions they have made to underscore the importance of multicultural marketing in our industry,” said Bob Liodice, President and CEO of the ANA. “Our winners represent brilliance in the world of multicultural marketing, and every year I continue to be more impressed by the terrific work celebrated at the Multicultural Excellence Awards.”
The awards are sponsored by the ANA Multicultural Marketing & Diversity Committee. Established in 1998, the committee’s mission is to educate and inform members on key topics and issues relevant to today’s multicultural marketers and diversity leaders. A portion of the proceeds collected from the awards submission fees will be used to help fund scholarships for high-potential multicultural students who plan to pursue careers in advertising and/or marketing.
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About the ANA
The ANA (Association of National Advertisers) accelerates growth for marketing professionals, brands, and the entire industry. With a mission to shape the future of marketing, the ANA sets the agenda for the industry, connecting its members to unparalleled expertise, industry-leading resources, and an influential global network. Representing over 1,600 companies — including 1,000+ client-side marketers, 600 marketing solutions providers, and 20,000 brands — ANA members collectively influence $400 billion in annual marketing spending. By championing the 12-point ANA Growth Agenda and the CMO Growth Council, the ANA drives actionable change, empowers marketers, shapes the marketing ecosystem, and delivers exceptional experiences at every touchpoint. Since 1910, the ANA has been setting the agenda for industry transformation. It enables marketers to advance their ambitions, make better decisions, and create lasting impact for their organizations and the industry.
Press Contacts:
Lesley Neadel
CooperKatz & Co. for the ANA
lneadel@cooperkatz.com
917.595.3034
Luna Ross
CooperKatz & Co. for the ANA
lross@cooperkatz.com
917.595.3061