Influencer Marketing
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Committee meeting will begin at 9:00AM with Networking Breakfast, followed by Speaker Presentations and Lunch. Immediately following the meeting, we invite all committee attendees to join us for 2 hours of open golf!
NETWORKING BREAKFAST (9:00AM – 9:45AM)
INTRODUCTIONS (9:45AM – 10:00AM)
I. How Dr Pepper Snapple Group has Leveraged Influencers (10:00AM – 10:50AM)
Blaise D'Sylva, VP Media will share Dr. Pepper Snapple Group's process for using influencers including showing examples and results of various brand and shopper programs.
Speaker:
Blaise D’Sylva, VP Media, Dr. Pepper Snapple Group
COFFEE BREAK (10:50AM – 11:10AM)
II. Every Seat Has a Story: Leveraging Influencers to Tell Your Brand Story (11:10AM - 12:00PM)
After claiming a $2 billion market share in 2016, influencer marketing will continue to rise significantly in 2017. That being said, marketers need to understand the sourcing and relationship building process with influencers that drive real and long-term ROI. The nature of social media consumption in an already saturated market means there needs to be a push towards partnering with targeted influencers with demonstrated brand advocacy for elevated traction and authentic campaigns that “stick”. Learn how Southwest Airlines leveraged a loyalty member and influencer to create an omni-presence on Snapchat and tell their brand story to a whole new market of consumers.
Speaker:
Brie Strickland, Social Business Specialist, Communication & Outreach, Southwest Airlines
LUNCH / ROUNDTABLE (12:00PM – 1:00PM)
Come prepared to pose questions, exchange ideas and get insights from the group to current challenges, future opportunities and best practices in this “off the record” peer-to-peer conversation.
III. Understanding FTC Regulations in Influencer Marketing (1:00PM – 1:50PM)
Influencer Marketing has emerged as one of the most dynamic tools available to advertisers to engage target audiences. With its emergence, the Federal Trade Commission (FTC) has also become increasingly observant of and involved in how influencers can effectively and legally communicate with the consuming public. Hannah Taylor will break down the regulations and guidance at play, and discuss best practices on how to comply with the rules across channels.
Speaker:
Hannah Taylor, Counsel, Frankfurt Kurnit Klein & Selz
OPEN GOLF - Immediately following, 2 hours