Walking a Mile in Nisolo’s Shoes: Adapting to Supply Chain Delays and other Speed Bumps Using DM

As every marketer knows, 2020 should have been coined “The Year of Adapting”. No one knows this better than the hand-made shoe brand, Nisolo. From battling the challenges that the pandemic stirred up such as supply & demand, shipping delays and customer experience, to testing new products and marketing programs, learn how this brand came out on top by using data and direct marketing.

In this webinar, executives from Nisolo and NaviStone will discuss how this retailer met the challenges of 2020 by testing and adapting (and generating an 8:1 ROAS!) with direct mail retargeting and how they are applying their lessons learned in 2021.

Key topics include:

• Customer retention through transparency
• The importance of testing new ideas from products to marketing programs
• Re-imagining the role retargeting plays in your direct mail strategy
• Embracing the chaos!

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