Best Practices for Building Customer Relationships

For today's empowered, technology savvy consumers, even the one-to-one marketing paradigm is not on par with their expectations for relevant information on the device of their choice, at the moment of need. Marketers must prepare for a new approach that Forrester calls "one-to-moment" marketing to match marketing messages to consumer expectations.  In this webinar, the presenter will take attendees through the insights marketers need to further their brand to customer relationships.

Key takeaways:

• What new consumer behaviors have emerged that demand a new approach to marketing?
• How do strategy, technology, and data come together to satisfy consumer demands?
• How must marketers redefine their role to satisfy empowered customers?

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