mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20AdTech%20Billable%20Events%20%26%20Where%20Digital%20Media%20Budgets%20Leak%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fwebinars%2Fshow%2Fid%2FDAT-200922%0A%0AWhy%20is%20knowing%20your%20Billable%20Event%20critical%20to%20your%20online%20advertising%20strategy%3F%20%0D%0AIf%20you%20are%20buying%20fruit%2C%20are%20you%20paying%20for%20the%20number%20of%20apples%20that%20leave%20the%20farm%20or%20the%20number%20of%20apples%20that%20arrive%20to%20you%3F%20If%2010%25%20of%20the%20apples%20were%20lost%2C%20damaged%20and%2For%20ruined%20in%20transit%2C%20should%20the%20buyer%20be%20paying%20or%20should%20the%20transporter%20be%20penalized%3F%0D%0A%0D%0AIn%20digital%20advertising%2C%20it%20is%20commonly%20accepted%20that%20the%20supply%20chain%20is%20complex%20with%20nuances%20at%20every%20stage.%20Quality%20control%20measures%20like%20ad-verification%20and%20measurement%20have%20to%20work%20with%20those%20nuances%20and%20stages%20in%20mind.%20Marketers%20must%20know%20when%20their%20measurement%20of%20quality%20metrics%20like%20content%20adjacency%2C%20viewability%2C%20and%20non-human%20traffic%20are%20based%20on%20the%20stage%20of%20ad%20auctions%20or%20ad%20delivery.%20Join%20us%20for%20more%20valuable%20insight%20on%20this%20important%20topic.%20%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A