mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20What%20Marketers%20Need%20to%20Know%3A%20Insights%20%26%20Recommendations%20for%20Engaging%20Women%20in%20Financial%20Services%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fwebinars%2Fshow%2Fid%2FCOMWWP-190328%0A%0AFinancial%20services%20firms%20in%20the%20United%20States%20are%20failing%20to%20foster%20relationships%20with%20women%2C%20missing%20out%20on%20an%20estimated%20%24782%20billion%20in%20investable%20assets%20as%20a%20result.%20According%20to%20Kantar%E2%80%99s%20Winning%20Over%20Women%20study%2C%20there%E2%80%99s%20been%20a%20failure%20to%20recognize%20and%20respond%20to%20the%20growing%20number%20of%20female%20business%20owners%20and%20the%20high%20number%20of%20women%20serving%20in%20senior%20management%20roles%20at%20companies.%20This%20has%20resulted%20in%20American%20financial%20services%20firms%20underestimating%20the%20significant%20assets%20women%20control%20and%20the%20fact%20that%20they%20are%20the%20primary%20source%20of%20income%20in%20many%20households.%20Kantar%E2%80%99s%20study%20looks%20at%20the%20motivations%20of%20women%20when%20considering%20financial%20planning%20and%20management%2C%20reveals%20key%20insights%20into%20their%20needs%2C%20and%20offers%20recommendations%20for%20how%20to%20meet%20them.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A