mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Social%20Sponsorship%3A%20Trends%20In%20Sports%20Marketing%20During%20A%20Pandemic%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fwebinars%2Fshow%2Fid%2FCOMWWDD-200827%0A%0AWhen%20sports%20stopped%2C%20sports%20marketing%20came%20to%20a%20grinding%20halt%20as%20well.%20Planned%20activations%20had%20to%20be%20paused%2C%20in-stadium%20signage%20value%20fell%20to%20zero.%20These%20partnership%20benefits%20that%20brands%20have%20historically%20counted%20on%20for%20decades%20as%20a%20part%20of%20their%20sports%20partnerships%20disappeared%20overnight.%20%0D%0AAs%20sports%20have%20started%20to%20return%2C%20so%20has%20some%20of%20the%20traditional%20value.%20However%2C%20the%20one%20area%20that%20continued%20to%20provide%20value%20throughout%20the%20global%20pandemic%20has%20been%20social%20and%20digital%20media%2C%20where%20sports%20organizations%20and%20athletes%20have%20been%20able%20to%20showcase%20their%20partner%20brands%E2%80%99%20stories%20for%20the%20fans%20even%20when%20the%20fans%20aren%E2%80%99t%20in%20the%20arenas.%0D%0A%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A