mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20How%20Marketers%20Must%20Adjust%20to%20the%20new%20Trial%20Mentality%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fwebinars%2Fshow%2Fid%2FCOMWWDD-200723%0A%0AIt%E2%80%99s%20no%20surprise%20that%20consumer%20shopping%20behavior%20has%20changed%20drastically%20as%20a%20result%20of%20COVID-19%20and%20stay-at-home%20orders.%20Availability%2C%20price%2C%20and%20convenience%20have%20contributed%20to%20a%20trial%20mentality%20where%20shoppers%20switched%20brands%20or%20entered%20new%20categories.%20%0D%0A%0D%0AAccording%20to%20April%20data%20from%20Food%20Business%20News%2C%20as%20many%20as%2065%25%20of%20U.S.%20consumers%20said%20they%20tried%20a%20new%20brand%20and%2035%25%20stated%20they%20would%20stick%20with%20that%20brand%20post-pandemic.%20As%20a%20result%2C%20brands%20must%20reorient%2C%20recreate%2C%20and%20recalibrate%20for%20a%20world%20where%20trial%20is%20the%20new%20routine.%20%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A