All MKC Content
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Here’s What Generation Z Cares About
Conference Session Videos April 21, 2021In this video, DoSomething.org's Mary Noel broke down what all marketers need to know about generation Z.
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Here’s What Generation Z Cares About
Event Recaps April 21, 2021At ANA’s 2021 Experiential, Content, and Commerce Marketing Conference, DoSomething.org's Mary Noel broke down what all marketers need to know about generation Z.
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How Kia Motors Amplifies Purpose and Makes an Impact
Conference Highlights April 21, 2021To win the hearts and minds of consumers, crystalize your brand’s core truth.
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How Kia Motors Amplifies Purpose and Makes an Impact
Conference Session Videos April 21, 2021In this video, Kia Motors VP of marketing Russell Wager and David & Goliath founder and creative chairman David Angelo discussed the power of purpose and compelling, authentic storytelling.
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How Kia Motors Amplifies Purpose and Makes an Impact
Event Recaps April 21, 2021Kia Motors VP of marketing Russell Wager and David & Goliath founder and creative chairman David Angelo discussed the power of purpose and compelling, authentic storytelling.
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Leveraging Content and Commerce to Build New Behaviors
Conference Highlights April 21, 2021The digital product experience is core to Feather’s efforts to build new consumer behaviors in the furniture space.
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Leveraging Content and Commerce to Build New Behaviors
Conference Session Videos April 21, 2021In this video, learn how Feather launched a series of experiments across marketing, physical product, and digital product to address consumer barriers and drive new behaviors.
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Leveraging Content and Commerce to Build New Behaviors
Event Recaps April 21, 2021Learn how Feather launched a series of experiments across marketing, physical product, and digital product to address consumer barriers and drive new behaviors.
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Overview of the 2021 ANA Experiential, Content & Commerce Marketing Virtual Conference
Conference Highlights April 21, 2021In this video, get a two-minute overview of the 2021 ANA Experiential, Content & Commerce Marketing Virtual Conference.
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Stop Asian Hate: Why Now and How Best to Respond as an Industry
Webinar Rewinds April 21, 2021Since the pandemic started, there have been more than 3,000 incidents of hate reported by the community organization Stop AAPI Hate. In this webinar, Elliot Lum at the ANA examined why this is happening now and how the industry can respond to address these incidents of hate.
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Success Stories on TV Audience-Based Buying
Knowledge Partners April 21, 2021In this report, VAB shares a collection of 23 case studies on how brands successfully implemented audience-based buying in their TV campaigns.
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The New Sports Sponsorship Landscape
Conference Session Videos April 21, 2021In this video, learn how pivoting their sports and media sponsorship model allowed the NBA and its partners to recreate their sponsorship profile by producing virtual content collaborations.
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The Real Work on Diversity and Inclusion Is Just Starting
Trends and Technology April 21, 2021While diversity has been moving to the forefront in recent years, the reality is that the marketing industry remains mostly white, particularly within the C-suite. To stay viable, a growing number of agencies and brands are taking concrete steps to build more diverse teams and respond to a rapidly changing country demographically.
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Breaking Through in an Industry Where the Competitors Have a 75-Year Head Start
Conference Highlights April 20, 2021In the competitive auto insurance industry, Root is breaking through with bold, issue-based content.
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Breaking Through in an Industry Where the Competitors Have a 75-Year Head Start
Conference Session Videos April 20, 2021In this video, learn about Root’s four-staged marketing approach of bold content, mobile-first ad strategies, mapping back to a product experience unlike any other, and taking big swings to change industry legislation through grassroots tactics.
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Breaking Through in an Industry Where the Competitors Have a 75-Year Head Start
Event Recaps April 20, 2021Learn about Root’s four-staged marketing approach of bold content, mobile-first ad strategies, mapping back to a product experience unlike any other, and taking big swings to change industry legislation through grassroots tactics.
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CPG Goes to DTC: Learning the New Brand/Performance Tango
Conference Highlights April 20, 2021A key philosophy of Clorox in building its DTC business is that there are no sacred cows.
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CPG Goes to DTC: Learning the New Brand/Performance Tango
Conference Session Videos April 20, 2021In this video, Vivian Chang with Clorox DTC explored how the interplay of national ad spend, shopper marketing, and DTC advertising can both build the brand and drive measurable performance by leveraging tests that spans product merchandising, channels, and site experience.
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CPG Goes to DTC: Learning the New Brand/Performance Tango
Event Recaps April 20, 2021Vivian Chang with Clorox DTC explored how the interplay of national ad spend, shopper marketing, and DTC advertising can both build the brand and drive measurable performance by leveraging tests that spans product merchandising, channels, and site experience.
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Driving Growth by Reinventing Beauty Experiences, Content, and Commerce
Conference Highlights April 20, 2021The pandemic has accelerated L'Oreal’s digital transformation to the point where e-commerce is now its biggest market.
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