All MKC Content
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Advertising for Political Office Is a Never-Ending Campaign
B2C April 23, 2021Political campaigns are chasing a growing number of independent voters, with the ad budgets to show for it. While linear TV still commands top dollar, social media channels are maintaining their share, despite bans on some or all political advertising during the 2020 election.
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Chasing Trends vs. True Empathy in Influencer Marketing
Event Recaps April 23, 2021Jason Y. Lee, founder and CEO of Jubilee Media, and Evan Sigel, Jubilee's head of brand partnerships, presented case studies that demonstrate why empathizing with audiences is more important than ever, and discussed how brands can deepen their connection with consumers.
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Measuring Influencer Marketing ROI
Event Recaps April 23, 2021Kelly Cagney, director of global marketing for Turtle Wax, presented a case study on how the brand has been able to attribute sales from influencer campaigns, maximize ROI, and report back to the business on the impact of tracking influencer ROI.
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Rethinking B2B Marketing
Knowledge Partners April 23, 2021Industry best practices and perspective on B2B marketing strategies, allocation of budget to long- and short-term tactics, branding, channel and media mix, use of emotion in messaging, online selling, and much more.
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Why Is B2B Marketing So Irrational? Buyers Have Feelings Too
Knowledge Partners April 23, 2021The ANA’s Bill Zengel and Sonia David explore how leading B2B marketers are using emotion, purpose, and problem solving to reach business buyers.
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Navigating Narratives
Partner Content April 22, 2021Brands willing to stand behind a cause that jives with people’s own beliefs will earn their loyalty and support, but it’s impossible to align with everyone all the time. When a person or company aligns with a certain cause, they risk alienating people on the other side. Organizations have to figure out how to handle polarizing narratives and which side of an issue, if any, they choose to support.
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Advancing Global Trade with Blockchain
Event Recaps April 22, 2021IBM's Veena S. Pureswaran discussed how to modernize rules to create a scalable business environment, introduce interoperable standards to connect digital platforms and technologies, and support industry to modernize digital systems and processes.
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Brand Activation Legal Committee: April 2021
Conference Session Videos April 22, 2021For April’s meeting, attorneys from Davis+Gilbert LLP provided updates on recent FTC and NAD activity, copyright and trademark updates, and related developments in privacy law.
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Designing a Test and Learn Culture in Modern Retail
Event Recaps April 22, 2021Recently, Target discussed some of the methods and techniques that have contributed to the success of Target's test and learn culture.
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The Global CMO Growth Council B4H Summit
CMO Content April 22, 2021With its inaugural B4H Summit, the Global CMO Growth Council is reframing the role of marketing from B2B or B2C, to B4H — "Brands for Humans."
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Actionable Content and the Collapse of the Purchase Funnel
Conference Session Videos April 21, 2021In this video, learn how in its work with Meredith, Walmart built engaging, content-rich experiences that were integrated with their retail API to help consumers save time by pulling the shopping experience forward and thus streamlining the path between impulse and enjoyment.
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Actionable Content and the Collapse of the Purchase Funnel
Event Recaps April 21, 2021Working with Meredith, Walmart built engaging, content-rich experiences that were integrated with their retail API to help consumers save time by pulling the shopping experience forward and thus streamlining the path between impulse and enjoyment.
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Building and Engaging Communities in a Virtual World
Conference Highlights April 21, 2021To keep its community engaged during the pandemic, Poshmark re-envisioned and re-invented its live events platform.
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Building and Engaging Communities in a Virtual World
Conference Session Videos April 21, 2021In this video, learn how Poshmark faced the challenge of the pandemic and developed a hybrid solution to continue building its community, and in the process, discover a new lever to extend its brand.
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Building and Engaging Communities in a Virtual World
Event Recaps April 21, 2021Learn how Poshmark faced the challenge of the pandemic and developed a hybrid solution to continue building its community, and in the process, discover a new lever to extend its brand.
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Email Authentication: Protecting Consumers and Your Brand's Reputation
Webinar Rewinds April 21, 2021In this webinar, learn the why’s and how’s of email authentication and crucial strategies to ensure your organization’s emails are protecting consumers and your brand’s reputation while ensuring your message is being safely delivered to your audience.
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Email Reporting Playbook: Your Guide to Truly Actionable Email Analytics
Knowledge Partners April 21, 2021In this report, RRD offers guidance on leveraging email reporting to gather insights that better inform email campaigns.
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Get More out of Your Partnerships — Adapt to Change, Leverage Data, Deliver Your Story
Conference Session Videos April 21, 2021In this video, KORE shared what it has seen across the global brand partnership landscape including industry data on how leaders in the industry are getting smarter about their investments and supporting strategic shifts across their business.
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Get More out of Your Partnerships — Adapt to Change, Leverage Data, Deliver Your Story
Event Recaps April 21, 2021In this session, KORE shared what it has seen across the global brand partnership landscape including industry data on how leaders in the industry are getting smarter about their investments and supporting strategic shifts across their business.
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Here’s What Generation Z Cares About
Conference Highlights April 21, 2021For cause marketing to register with Gen Z consumers, a brand’s credibility and actions are paramount.
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