All MKC Content
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Sector Perspective
Social Impact April 28, 2021Knowing the real reasons donors give can help grow your major giving pipeline.
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The Latest from DC and the States
Event Recaps April 28, 2021ANA's Dan Jaffe will discuss what's currently happening with the issues of federal privacy legislation and ad taxes — and in other areas impacting the advertising industry as well.
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X Factor
Social Impact April 28, 2021There are 65.2 million gen Xers in the U.S. and they love to give to causes that are important to them. Nonprofits would be wise to target what some are calling the next great giving generation.
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ANA Nonprofit Journal Spring 2021
Social Impact April 27, 2021In the Spring 2021 edition of the ANA Nonprofit Journal, learn about why nonprofits would be wise to target gen X, how social media influencers can help nonprofits reach a more engaged audience, and how four people of color pushed boundaries to achieve nonprofit leadership roles.
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Backyard Dive Bar Turned Data Capture Opportunity
Conference Session Videos April 27, 2021In this video, Miller High Life launched a contest during the COVID-19 pandemic and used it as an opportunity to grow its first-party consumer database.
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Backyard Dive Bar Turned Data Capture Opportunity
Event Recaps April 27, 2021Miller High Life launched a contest during the COVID-19 pandemic and used it as an opportunity to grow its first-party consumer database.
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Ford Drives into Esports and Rocket League
Conference Session Videos April 27, 2021In this video, Scott Denby and Casie Ocaña with Ford discussed the brand's esports partnership and how brands can authentically connect with consumers on new channels.
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Hot Wheels Legends Tour: Extending the Success of an Experiential Program with Digital Content in the Age of COVID-19
Conference Session Videos April 27, 2021The global pandemic disrupted many types of experiential activations, but Hot Wheels saw the opportunity to pivot and turn its program into an engaging digital experience leveraging digital content.
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How Scotts Miracle-Gro Used Their First-Ever Superbowl Commercial to Kick off the Spring Season Like Never Before
Conference Session Videos April 27, 2021In this video, learn how Scotts Miracle-Gro used the Super Bowl to kick off the 2021 lawn and garden season, reminding everyone how much they took advantage of their outdoor space in 2020.
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How Scotts Miracle-Gro Used Their First-Ever Superbowl Commercial to Kick off the Spring Season Like Never Before
Event Recaps April 27, 2021In short, Scotts Miracle-Gro used the Super Bowl to kick off the 2021 lawn and garden season, reminding everyone how much they took advantage of their outdoor space in 2020.
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In-House: Where Creativity Can Thrive, Even in Lockdown
Event Recaps April 27, 2021Teresa Sausville from Nestlé Purina discussed how to bring creative thinking in-house and keep minds connected and inspired, even while working from home during the COVID-19 pandemic.
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Mobile Gaming: An Unmissable Opportunity to Engage Your Audience in 2021
Conference Session Videos April 27, 2021In this video, learn why in-app gaming is an advertising channel that advertisers can’t ignore in 2021.
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Mobile Gaming: An Unmissable Opportunity to Engage Your Audience in 2021
Event Recaps April 27, 2021Join this session hosted by Meagan Ralston from Twitter's MoPub Advertisers & Agencies team and speakers Amir Hemmat, Senior Manager, Programmatic at UM Worldwide and Chris Akhavan, SVP at Glu Mobile, for insights on why in-app gaming is an advertising channel that advertisers can’t ignore in 2021.
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Novo Nordisk Inc.'s Studio Agency Model
Event Recaps April 27, 2021Novo Nordisk explained how it achieved savings and other benefits by shifting some of its agency work to external studios.
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OAAA OOH Case Study: Comedy Central
Knowledge Partners April 27, 2021In this report, learn how Comedy Central drove awareness of its new series, Awkwafina is Nora from Queens, by disrupting the commute of Queens natives.
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Why Gamers Love Mountain Dew
Event Recaps April 27, 2021Nicole Portwood, VP of marketing at Mountain Dew, dove into Mountain Dew Game Fuel's creation, the new e-shop, and PepsiCo's strategies for success with the gaming audience.
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Why Gamers Love Mountain Dew
Conference Session Videos April 27, 2021In this video, Nicole Portwood, VP of marketing at Mountain Dew, dove into Mountain Dew Game Fuel's creation, the new e-shop, and PepsiCo's strategies for success with the gaming audience.
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2021 B2B Marketing Conference Event Recap
Leading Edge April 26, 2021The most memorable takeaways and quotes from the 2021 B2B Marketing Conference that took place in March.
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Primer to Sustainability Agencies
Knowledge Partners April 25, 2021Global consultancy R3 provides detailed insights into sustainability agencies. This primer also lists some sustainability agencies and provides case studies on how leading brands have worked with agencies on effective sustainability messaging.
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Sustainability Agency Family Tree
Knowledge Partners April 25, 2021This infographic from global consultancy R3 contains a family tree of sustainability agencies categorized by key services provided in the areas of integrated solutions; concepts and ideas; amplifying the message; putting values into action; and roadmaps and frameworks.
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