All MKC Content
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The Global CMO Growth Council B4H Summit Recap
CMO Content May 4, 2021During the inaugural B4H (Brands for Humans) Summit, the Global CMO Growth Council announced a complete overhaul of marketing's mission and shared a new framework to deliver on the promise of "Modern Business" as a force for good and growth.
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Mastering Customer Engagement in Digital Marketing
Knowledge Partners May 3, 2021Marketing experts at Theorem and Liveclicker share proven best practices for digital marketers to boost customer engagement and increase sales conversions.
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Leaving Normal Behind
B2C April 30, 2021A recent study provides brand managers with a window into how the pandemic has altered consumer behavior, as people take stock of their lives and recalibrate what’s truly important to them. With nearly 40 million Americans on the move and major changes in the workplace due to the crisis, marketers will have to recalculate their communications strategies and avoid “Before Times” thinking.
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Marketers Turn and Face the Change
Insight Briefs April 30, 2021Being inclusive and promoting messages of unity and equality is a function of external messaging, corporate culture, and hiring. Inclusivity, and achieving racial justice, means representation, and most important, instilling priorities that meets everyone’s needs.
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The 2021 Genius Awards: What You Need to Know to Win
Webinar Rewinds April 29, 2021In this webinar, learn everything you need to know about entering the 2021 Genius Awards to win your chance at industry recognition and a portion of the $100,000 prize pool to be donated to the charity of your choice.
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Vincent Stanley on Patagonia's Path Forward
Beyond Profit Podcast April 29, 2021In this episode of Beyond Profit, Patagonia's Vincent Stanley explains what purpose means for a company in business to sell clothes, how the brand redefines responsible business in a time of ongoing social and ecological crisis, and the next steps in Patagonia's journey to make a difference.
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Adopting a Disruptive Mentality to Win the B2B Data Game
B2B April 28, 2021Major B2B brands bring several advantages to the market compared to smaller businesses and startups, including brand recognition, significant resources, and longtime relationships with customers and suppliers. But when it comes to leveraging their own data for opportunistic growth — not just incremental performance gains — B2B marketers lag behind their entrepreneurial competitors and could be ceding precious market share.
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Army of Advocates
Social Impact April 28, 2021Learning how to navigate the emerging influencer-marketing landscape can be intimidating. Here are some tips to help nonprofits succeed, with insights from nonprofit leaders and industry insiders.
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Building Diverse Teams
Event Recaps April 28, 2021Studies show that diverse teams are more innovative, have higher collective intelligence, and are better at making decisions and solving problems. In this session, attendees will learn research-based strategies for successfully developing diverse and inclusive legal teams.
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From Data Use to Data Obsession
Social Impact April 28, 2021The savvy use of data analysis and artificial intelligence can have a significant impact on donor acquisition and retention.
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How Marketers Can Help Minimize Mistrust of the COVID-19 Vaccine for Diverse and At-Risk Populations
Webinar Rewinds April 28, 2021This webinar featured an important discussion between ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) and esteemed industry panelists centered on disseminating truthful and trusted information on COVID among at-risk populations.
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How Society and Sustainability Impact Brand Reputation in a Post-Pandemic World
Webinar Rewinds April 28, 2021This session analyzed, interpreted, and discussed the importance and impact of social and environmental issues on the reputation of companies.
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I Don't Know Much, but I Know I Need a Contract: In-Housing Media
Event Recaps April 28, 2021In-housing is everywhere in marketing land. Marketers are “in-housing” creative and media and everything else in between. In this session, hear some practical tips for legal teams to make sure the right questions get asked before the contract gets negotiated.
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Increasing Website Usability to Improve Conversion
Knowledge Partners April 28, 2021In this report, RRD Marketing Solutions discusses the need for usability testing and offers guidance on creating a seamless online experience for consumers.
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Journey to the Top
Social Impact April 28, 2021Reaching the highest levels of nonprofit leadership is exceedingly rare for people of color. Here’s how four diverse nonprofit leaders overcame obstacles to reach the top and ensure diversity within their organizations.
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Level Up! Navigating Legal Issues in Esports and Gaming Marketing
Event Recaps April 28, 2021This panel will focus on legal watchouts and common issues in esports and video game sponsorships/partnerships and related value-add opportunities and present best practices for negotiating the esports and game integration deals.
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OAAA OOH Case Study: Brex Cash Launch
Knowledge Partners April 28, 2021Brex Inc. launched a multi-channel campaign, leveraging OOH, paid, SEO, email, PR, and social to create a sense of excitement surrounding a surprise product announcement.
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OAAA OOH Case Study: DC Lottery
Knowledge Partners April 28, 2021In this report, OAAA shares a case study from DC Lottery showcasing how the company used a 1920’s themed VIP event and ticket design to drive awareness of its Roaring Cash scratcher ticket.
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Partnership for Responsible Addressable Media — An Industry Update
Event Recaps April 28, 2021In this session, the ANA's Group Executive Vice President and Executive Director of the Partnership for Responsible Addressable Media (PRAM), Bill Tucker, and Venable LLP’s Chairman, Stu Ingis, will share the latest from PRAM; including current privacy principles developed by the PRAM legal working group.
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Passion for Mission
Social Impact April 28, 20215 questions for Angie Moore, chief individual fundraising officer for CARE and 2021 Max Hart Achievement Award recipient.
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