All MKC Content
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How USAA Shot Its New Ad Campaign Remotely
B2C May 5, 2021When the pandemic disrupted its ad production, USAA turned to an innovative idea — letting the onscreen talent shoot the entire thing with no director, technician, or crew members on site.
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Interactive Emails and Zero-Party Data
Conference Session Videos May 5, 2021In this video, Tim Thies from RRD discussed how email marketers can take advantage of zero-party data while also using interactive emails to deliver outstanding customer experiences.
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Interactive Emails and Zero-Party Data
Event Recaps May 5, 2021Tim Thies from RRD discussed how email marketers can take advantage of zero-party data while also using interactive emails to deliver outstanding customer experiences.
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Level Up Your Email Copy and Design
Conference Highlights May 5, 2021Curiosity, smiling people, and instructions are among the ingredients for designing engaging email campaigns.
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Level Up Your Email Copy and Design
Conference Session Videos May 5, 2021Go beyond the basics and level up your email marketing campaigns to engage, re-engage, or reach new customers. In this video, learn to make sure your design and content can capture attention and still deliver your message with power and flair.
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Level Up Your Email Copy and Design
Event Recaps May 5, 2021Go beyond the basics and level up your email marketing campaigns to engage, re-engage, or reach new customers. Learn to make sure your design and content can capture attention and still deliver your message with power and flair.
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One Year Later: Humana Case Study
Event Recaps May 5, 2021Humana understands that inclusion enables a meaningful work environment where diverse individuals feel welcome. Tony Suarez, Senior EDI Strategy Advancement at Humana, provided an update on their EDI work plan, their journey and the learnings.
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Opening Remarks of the 2021 ANA Email Evolution Conference
Conference Session Videos May 5, 2021ANA CEO Bob Liodice delivered the opening remarks of the 2021 ANA Email Evolution Conference.
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Personalization Strategies in the Age of Creativity
Conference Highlights May 5, 2021Email and automation tools powered Office Depot’s nimbleness in supplying PPE to customers.
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Personalization Strategies in the Age of Creativity
Conference Session Videos May 5, 2021In this video, Office Depot's Tom Griffin digs into how the company brought its in-store experience directly to customers' email boxes, which in turn drove increased e-commerce sales, developed deeper one-to-one connections, and made the organization’s marketing more relevant and resonant than ever before.
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Personalization Strategies in the Age of Creativity
Event Recaps May 5, 2021Office Depot's Tom Griffin recently dug into how the company brought its in-store experience directly to customers' email boxes, which in turn drove increased e-commerce sales, developed deeper one-to-one connections, and made the organization’s marketing more relevant and resonant than ever before.
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Say It Like You Mean It: Creating Relevant and Timely Conversations with Qualified Buyers
Webinar Rewinds May 5, 2021Brian Rowley with Panasonic System Solutions Company of North America discussed the importance of a tailored, customer-centric approach to marketing, how brands can listen more carefully to buyers’ needs and watch for market changes, and the importance of being agile.
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Saying Goodbye to Data Friction
Conference Session Videos May 5, 2021In this video, Will Devlin, VP of marketing at MessageGears, discussed the evolution of the modern marketer and why removing data friction must be the number one priority to enable success in 2021 and beyond.
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Saying Goodbye to Data Friction
Event Recaps May 5, 2021Will Devlin, VP of marketing at MessageGears, discussed the evolution of the modern marketer and why removing data friction must be the number one priority to enable success in 2021 and beyond.
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So, You’re Blocked? How to Recover and Be a Better Sender
Event Recaps May 5, 2021A panel of representatives from block list providers offered advice for how to avoid having emails blocked and how to respond once your company has been put on a block list.
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So, You’re Blocked? How to Recover and Be a Better Sender
Conference Highlights May 5, 2021Do your homework and investigate before asking to be removed from a blacklist.
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So, You’re Blocked? How to Recover and Be a Better Sender
Conference Session Videos May 5, 2021In this video, a panel of representatives from block list providers offered advice for how to avoid having emails blocked and how to respond once your company has been put on a block list.
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The Growth Of Supplier Diversity
Event Recaps May 5, 2021The importance of supplier diversity for marketing and advertising has increased for almost 90 percent of marketers over the past year, according to a new ANA survey. Procurement has a significant role in managing supplier diversity for many organizations. This session will share survey results including: the specific diverse segments marketers are supporting; metrics used to assess progress; benefits; and challenges. We’ll discuss ways companies can enhance their existing supplier diversity initiatives as well as ideas to help companies launch new programs.
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What’s New with Data Privacy?
Conference Session Videos May 5, 2021In this video, the ANA provided an overview of key policy trends affecting companies overseas due to new laws and regulations restricting data transfer.
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What’s New with Data Privacy?
Event Recaps May 5, 2021In this session the ANA provided an overview of key policy trends affecting companies overseas due to new laws and regulations restricting data transfer.
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