All MKC Content
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How to Create Shoppable Moments Everywhere
Webinar Rewinds May 13, 2021According to IAB, quarantine accelerated the United States’ transition to a “storeless” Direct Brand Economy five times faster than pre-pandemic rates. Consumers can go from browsing to shopping in just a few finger taps. In this webinar, get a breakdown of the opportunities in shoppable media.
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How to Stay Relevant: In-House Lessons Learned in Five Years
Conference Highlights May 13, 2021Essentials for in-housing creative and media buying include content integration and hiring dedicated copywriters.
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How to Stay Relevant: In-House Lessons Learned in Five Years
Conference Session Videos May 13, 2021In this video, the PGA shared tips for creating an in-house agency.
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How to Stay Relevant: In-House Lessons Learned in Five Years
Event Recaps May 13, 2021The PGA shared tips for creating an in-house agency.
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In-House Doesn't Define You, Your Culture Does: Three Keys to Evolving Beyond the Stigma
Conference Session Videos May 13, 2021In this video, David Angelo, founder and creative chairman of David&Goliath, shared how to keep your agency brand thriving, relevant, and evolving when in-house.
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In-House Doesn't Define You, Your Culture Does: Three Keys to Evolving Beyond the Stigma
Event Recaps May 13, 2021David Angelo, founder and creative chairman of David&Goliath, shares how to keep your agency brand thriving, relevant, and dynamic when in-house.
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Norton LifeLock "Keep Prying Eyes Out" — A 2021 ECHO Entry Highlight
Event Recaps May 13, 2021Leveraging consumer insights, Norton LifeLock knows the need for digital privacy is of utmost importance. Hear how the brand successfully used this insight as the catalyst for positioning Norton 360 as a privacy solution and foundation for a multichannel campaign messaging strategy that resonated globally.
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Omnichannel Advertising: From Buzz Words to Brass Tacks
Conference Session Videos May 13, 2021In this video, Mediaocean offered advice for how to organize omnichannel advertising operations and for how to select the tech partner who will support these operations.
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Omnichannel Advertising: From Buzz Words to Brass Tacks
Event Recaps May 13, 2021Mediaocean offered advice for how to organize omnichannel advertising operations and for how to select the tech partner who will support these operations.
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Overview of the 2021 ANA In-House Agency Conference
Conference Highlights May 13, 2021In this video, get a two-minute overview of the 2021 ANA In-House Agency Conference.
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Privacy Sandbox for Advertisers: What You Need to Know
Webinar Rewinds May 13, 2021In this webinar, Google introduced the key concepts of the Privacy Sandbox — a series of privacy-preserving APIs to support business models that fund the open web in the absence of tracking mechanisms like third-party cookies — and discussed its important developments and milestones.
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Replay with Live Q&A — From Out-House to In-House: Why the Transition Doesn’t Stink
Conference Session Videos May 13, 2021Award-winning leader Todd Miller talked about how embracing the full potential of the in-house model can not only successfully advance the quality of the work but recruit an A-list team, build better client relationships, and straight-out improve creatives’ lives.
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The Ins and Outs of Brand Campaign Activation
Conference Session Videos May 13, 2021In this video, Extreme Reach explained the benefits of having a centralized global platform for marketers that simplifies the activation of multichannel campaigns.
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The Ins and Outs of Brand Campaign Activation
Event Recaps May 13, 2021Extreme Reach explained the benefits of having a centralized global platform for marketers that simplifies the activation of multichannel campaigns.
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“It’s Like DRTV With Triple the Return!”: Why the Time for Connected TV Testing Is Now
Webinar Rewinds May 12, 2021Connected TV may seem like the wild, wild west for nonprofits, but the streaming renaissance is real and it’s here. CTV is not only effective at reaching donors where they are, but it’s also cost effective.
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A Movement to Protect Our Press
Beyond Profit Podcast May 12, 2021In this episode of Beyond Profit, Ken Beaulieu welcomes three guests to discuss the state of local journalism and the advent of Protect Our Press.
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B2B Marketers Face a Crossroads
B2B May 12, 2021B2B marketers have been investing more heavily in brand advertising in the past few years, realizing that they need to espouse what they stand for beyond offering competitive prices. At the same time, the pandemic has caused B2B companies to reevaluate their marketing priorities as the top and bottom lines take on new urgency.
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Developing an Internal Agency Winning Team Culture
Conference Highlights May 12, 2021Developing a winning culture should be the mindset when building an in-house agency team.
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Developing an Internal Agency Winning Team Culture
Conference Session Videos May 12, 2021In this video, McCormick's Alia Kemet discussed how to inspire and grow an internal agency team that will drive unprecedented business results, reach big goals, and thrive during critical and difficult moments.
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Developing an Internal Agency Winning Team Culture
Event Recaps May 12, 2021McCormick's Alia Kemet discussed how to inspire and grow an internal agency team that will drive unprecedented business results, reach big goals, and thrive during critical and difficult moments.
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