All MKC Content
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2021 Giving Season: Readying Your Year-End Strategy and Maximizing Your Donations
Webinar Rewinds May 19, 2021From Giving Tuesday through December 31, studies show approximately 30% of all nonprofit giving happens during the last month of the year. It is never too early to prepare for the Giving Season. In this webinar, fundraising experts shared trends, tips, and strategies for readying your organization.
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How Marketers Can Bridge the Creative/Media Divide
Webinar Rewinds May 19, 2021Creative and Media teams must work together, but they are not always aligned. In this webinar, learn about the challenges, strategies, and solutions that work to bridge gaps in collaboration and communication as the pace of marketing requires ever more agility.
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Media KPIs That Matter
Research Reports May 18, 2021Media KPIs have been identified by the ANA Media Leadership Growth Council as one of its areas of initial interest due to the direct connection between KPIs and business results. This survey found that the most important KPIs are generally not the most used KPIs.
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New and Emerging Platforms: How Advertisers Reach Their Audience on TikTok, Clubhouse, and More
Webinar Rewinds May 18, 2021In this webinar, industry experts explored legal, regulatory, and compliance considerations applicable to new and emerging platforms including those involving influencer advertising, promotions, and user-generated content.
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The Organized Feedback Framework
Knowledge Partners May 18, 2021Agency Mania Solutions discussed various approaches that brands can adopt to giving agencies feedback.
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Pizza Hut: Reviving an Icon
Event Recaps May 17, 2021Learn how embracing the past without merely reliving it has helped Pizza Hut revive interest and drive business throughout the turbulence of the past 18 months.
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100 Years of Loyalty
Event Recaps May 14, 2021Speakers from White Castle shared how the brand’s loyalty program Craver Nation came to be, how White Castle engages with the program’s members, and the challenges they've overcome along the way.
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Brands for Humans Is a Movement with Purpose
B2C May 14, 2021Brands for humans (B4H), or the humanization of brand persona, is starting to circulate throughout the marketing field. However companies choose to operationalize B4H, there’s a growing onus on marketers to provide clarity to the public about a corporation’s values and beliefs and how it is meaningfully acting on those convictions.
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Innovation Through Creativity, Technology, and Data
Event Recaps May 14, 2021Ivonne Kinser, head of digital marketing and e-commerce at Avocados From Mexico (AFM), explained how AFM brings together creativity, technology, and data to deliver personalized engagement for its consumers.
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Shifting the Conversation from Advertising to Marketing
Partner Content May 13, 2021To be sure, technology and online regulation are top of mind for brands and organizations. But they shouldn’t overshadow the needs of people. That means marketers must get to know their audiences — and not just on an insert-first-name-here basis, but in ways that will legitimately help to inform how brands create memorable customer experiences.
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Be Like Water: Transforming to In-House
Conference Highlights May 13, 2021Agility — being shapeless like water — is key for an in-house team to pivot quickly in a competitive marketplace.
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Be Like Water: Transforming to In-House
Conference Session Videos May 13, 2021In this video, Jarrod Jordan discusses the critical ground work of transformation to in-house and the agility necessary to compete against rising newcomers and the big dogs that dominate the industry.
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Be Like Water: Transforming to In-House
Event Recaps May 13, 2021In this session, Jarrod Jordan discusses the critical ground work of transformation to in-house and the agility necessary to compete against rising newcomers and the big dogs that dominate the industry.
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Don’t Go It Alone! Data Collaboration Is the Key to Successful Digital Marketing
Event Recaps May 13, 2021Experts from Winterberry Group and Wiland discussed the highly successful digital marketing programs of Wiland client Smithsonian Associates and how data collaboration has fueled the organization’s growth, even in the most challenging of times.
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Expanding Your In-House Agency’s Capabilities
Conference Session Videos May 13, 2021In this video, hear from in-house agency leaders about their in-house journey. They covered new capabilities, scaling, and the impact the pandemic has had to business models, as well as what it takes to be successful and maintain a creative edge.
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Ford’s Journey in Automating their Agency Management Process
Webinar Rewinds May 13, 2021In this webinar, Ford's Global Agency Management shared their experience in automating their scope of work and performance evaluation processes globally across all divisions and under tight timelines.
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From "Brand Police" to Strategic Advisers
Conference Highlights May 13, 2021PwC UK built its in-house team around strategy, creative, and governance to deliver the best brand experience.
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From "Brand Police" to Strategic Advisers
Conference Session Videos May 13, 2021In this video, PwC’s Mark Mullings tracked the evolution of the PwC brand through its history and discussed how its in-house creative team managed to change perceptions and restore pride in the brand.
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From "Brand Police" to Strategic Advisers
Event Recaps May 13, 2021PwC’s Mark Mullings tracked the evolution of the PwC brand through its history and discussed how its in-house creative team managed to change perceptions and restore pride in the brand.
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Future-Proof Your Customer Data for a Post-Cookie World
Event Recaps May 13, 2021For years, cookies have empowered brands and agencies with critical behavioral insights on consumers. But when the cookie crumbles in January 2022, what does that mean for your ability to understand and reach your target audience?
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