All MKC Content

TD Thanks You videos showcased and supported the positive actions of customers and colleagues making a big impact during the COVID-19 pandemic.

By sparking a debate among consumers about the proper way to string cheese, Saputa Dairy USA turned a simple question into an integrated marketing campaign that increased brand awareness around its Frigo Cheese Heads brand.

Leveraging a reemergence of Old West style in pop culture, icons Sam Elliot and Lil Nas X, a TikTok hashtag challenge, and the biggest stage in marketing, PepsiCo relaunched its famous Cool Ranch Doritos product and helped to endear it to a new generation of consumers.

Unilever’s Dove brand envisioned a more equitable and inclusive experience for Black people. To help make progress, Dove co-founded the CROWN Coalition, which advocated for the CROWN Act to make hair discrimination illegal across America.

Heineken USA’s Dos Equis brand created a Seis-Foot Cooler to help provide friends and family a safe way to meet up and share a beer while remaining socially distant during the COVID-19 pandemic.

With the first-ever TikTok reality show, e.l.f. Cosmetics invited generation Zers in the TikTok community to join and watch, as three top influencers mentored three lucky contestants to help improve their use of cosmetic products.

Reporters Without Borders needed a way to reach young people under strict online censorship. Using the popular video game Minecraft, which is available even where media is blocked, the brand was able to disseminate censored articles by acclaimed journalists to people who otherwise wouldn’t be able to see them.

Caterpillar wanted to focus on doubling its services business by 2026 and a placing strategic focus on automation and technology. The brand leveraged gaming to create a job site for its key demographic. In this case, it leveraged the classic game PAC-MAN, to inspire excitement and nostalgia.

Crayola’s Colors of the World crayons feature 24 specially formulated colors representing over 40 global skin tones. Through a partnership with a global skin tone expert and an integrated marketing campaign, the new inclusive crayon colors were uniquely developed and communicated to the world.

With competitors upping their prices and demanding more from customers, Mint Mobile decided to do the opposite, launching an unlimited mobile phone plan that cost $30 a month and then convincing those customers they didn’t even need unlimited at all.

Ferrara Candy Company’s Black Forest brand helped rebuild forests with its “Virtual National Forest” campaign on Instagram. The brand pledged to donate $1 every time a fan commented a hashtag heart on posts of trees, raising a total of $500,000 for the National Forest Foundation.

To recognize Latinos who are rewriting the rules, Cheetos partnered Chester Cheetah with today’s hottest Latin music artist, Bad Bunny.

“Your Neighborhood Bud Light Vendor” was a 360-degree campaign that put the beer vendor in fans’ neighborhoods to inspire them to order beer through Bud Light’s website. The campaign supercharged online alcohol shopping and deliveries, increased the volume of e-commerce sales, and drove retailer click-outs and website traffic.

With synchronous marketing, marketers today are managing more touchpoints, larger audiences, bigger buying committees, and more channels to drive conversations with target accounts. In this video, Inverta walked through different technology and tools in the ABM space and where can they play a role.

With synchronous marketing, marketers today are managing more touchpoints, larger audiences, bigger buying committees, and more channels to drive conversations with target accounts.

For May’s meeting, attorneys from Seyfarth Shaw LLP provided updates in the following areas: false advertising litigation, including NAD, Lanham Act, and class action cases; the regulatory landscape, including FTC and State AG activity; and developments in privacy law.

In this webinar, learn about results of a study by dentsu and ANA’s SeeHer surveying consumers’ perception of the state of gender equality. The study finds that men and women have divergent viewpoints, that Black, Hispanic and Latinx women face compounded barriers, and that Gen Z feels a unique urgency to act.

In this webinar, Analytic Partners and Twitter discussed how a holistic approach transformed Twitter’s ability to quantify influences on brand and business outcomes, and how other brands can apply Commercial Mix Analytics to their strategies to uncover new opportunities for sustained growth.

Drawing on more than 23,000 client-agency relationship evaluations over the past 20 years, Aprais will reveal some important shifts observed in the top and bottom performers. Changes have been seen both in the functional aspects of each team role, as well as in the increasingly important behaviors, common to all job functions. But what are these changes? Aprais will discuss the changes in the following points: • The characteristics of good client-agency performance: How have they changed in the past decade? • The human factor: Seven behaviors that distinguish the best from the worst client-agency relationships • Coping with COVID: What data reveals about team behavior during lockdown

In this session, Denis Budniewski, Director, Agency Effectiveness at Verizon, will share Verizon's new responsible marketing action plan that builds off the company's long-term commitment to Diversity, Equity and Inclusion (DE&I). The plan, driven by Verizon and its agency partners, IPG, Publicis and WPP, is a result of ongoing efforts to address DE&I in the marketing industry with tangible actions that drive lasting impact at scale.