All MKC Content
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Effective Media Management: The Keys to Brand Growth
Conference Session Videos June 17, 2021ANA CEO Bob Liodice shared his thoughts on media initiatives underway in the industry, such as PRAM, CMM, GARM, and TAG. He also discussed what the ANA and advertisers are doing to embrace change, unlock pathways to growth, and shape the media industry to the benefit of those who fund it, the advertisers.
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Four Critical Ingredients for the Post-Cookie World
Conference Session Videos June 17, 2021In this video, earn why the future of addressability will require both marketers and publishers to build new connections and maintain unique integrations across authenticated and non-authenticated traffic.
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Four Critical Ingredients for the Post-Cookie World
Event Recaps June 17, 2021Learn why the future of addressability will require both marketers and publishers to build new connections and maintain unique integrations across authenticated and non-authenticated traffic.
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Future-Proofing Your Brand: Scenario Planning for Success
Event Recaps June 17, 2021This year has marked a shift for many brands from a focus on short-term survival to long-term, sustained growth. Business leaders need the right tools in their strategic toolkit, and that starts with a holistic view of measurement to understand what is working, why, and how.
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How Nonprofits Used Their Pandemic Response to Acquire New Donors
Event Recaps June 17, 2021Portland Rescue Mission, St. Mary’s Food Bank, and The Salvation Army shared how they used their pandemic response to acquire new donors.
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How Nonprofits Used Their Pandemic Response to Acquire New Donors
Conference Session Videos June 17, 2021In this video, Portland Rescue Mission, St. Mary’s Food Bank, and The Salvation Army shared how they used their pandemic response to acquire new donors.
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How Virtual Meetings Changed Agency Relations
Event Recaps June 17, 2021While cost is still important, unlike the mediapaloozas of the past (which focused on price and transparency) marketers are now seeking media transformation.
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How Virtual Meetings Changed Agency Relations
Conference Highlights June 17, 2021The pandemic’s impact on consumer behavior has prompted a surge in media agency reviews.
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How Virtual Meetings Changed Agency Relations
Conference Session Videos June 17, 2021While cost is still important, unlike the mediapaloozas of the past (which focused on price and transparency) marketers are now seeking media transformation.
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Leading the Next Frontier of Media Disruption
Conference Highlights June 17, 2021To reach consumers with precision as the ban on cookies grows, P&G is using automated programmatic media buying.
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Leading the Next Frontier of Media Disruption
Conference Session Videos June 17, 2021In this video, Marc Pritchard, Chairman of the ANA and P&G’s Chief Brand Officer, discussed the next frontier of disruption in the media supply chain. He shared P&G’s roadmap to make media experiences truly superior for consumers.
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Leading the Next Frontier of Media Disruption
Event Recaps June 17, 2021Marc Pritchard, Chairman of the ANA and P&G’s Chief Brand Officer, discussed the next frontier of disruption in the media supply chain. He shared P&G’s roadmap to make media experiences truly superior for consumers.
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Media KPIs That Matter
Conference Highlights June 17, 2021ANA’s Media Leadership Growth Council is identifying which KPIs are most important in gauging business growth.
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Media KPIs That Matter
Conference Session Videos June 17, 2021Published in May 2021, the “Media KPIs That Matter” report shone a light on a disconnect between how marketers view KPIs and how they implement them. In this video, learn about key takeaways from the report and action items to be taken in response to the findings.
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Media KPIs That Matter
Event Recaps June 17, 2021Published in May 2021, the “Media KPIs That Matter” report shone a light on a disconnect between how marketers view KPIs and how they implement them. This session covered key takeaways from the report and offers action items in response to the findings.
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Radio Dials Up the Audio Experience Post-Pandemic
Partner Content June 17, 2021As COVID restrictions began lifting late last year and consumers started to circulate again, radio harnessed what makes it such a special medium for consumers, with a renewed focus on creating immersive experiences built on trust.
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Retail and Purpose: Why Best Buy Believes Technology and Humanity Go Hand in Hand
Conference Highlights June 17, 2021A focus on “humans being over humans buying” has been key to Best Buy’s media pivots.
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Retail and Purpose: Why Best Buy Believes Technology and Humanity Go Hand in Hand
Conference Session Videos June 17, 2021In this video, Best Buy discussed how it reconceived its brand purpose, dedicating itself to enriching lives through technology.
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Retail and Purpose: Why Best Buy Believes Technology and Humanity Go Hand in Hand
Event Recaps June 17, 2021Best Buy discussed how it reconceived it brand purpose, dedicating itself to enriching lives through technology.
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The ANA Media Leadership Growth Council
Conference Session Videos June 17, 2021In this video, learn about the Media Leadership Growth Council agenda and priorities, the work being done, and how client-side media leaders can get involved with this important advertiser initiative.
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