All MKC Content
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Data Strategies from Overload to Insights
Event Recaps June 18, 2021For marketers, data has always been the essential tool used to make critical decisions that affect their businesses. As our hyperconnected world continues to advance, it has become simple task to track every action a customer makes.
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Diversity in the Media Supply Chain — Town Hall
Event Recaps June 18, 2021In this “town hall” discussion, marketers shared perspectives and experiences in finding and working with diverse media suppliers.
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How AutoNation Uses Data for a More Relevant and Optimized Customer Journey
Conference Highlights June 18, 2021Persistent recognition provides AutoNation with unified customer data for optimizing media strategies.
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How AutoNation Uses Data for a More Relevant and Optimized Customer Journey
Conference Session Videos June 18, 2021In this video, learn how the AutoNation marketing ecosystem leverages 1st, 2nd, and 3rd party data to personalize and deliver an optimized customer experience across an omnichannel media environment.
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How AutoNation Uses Data for a More Relevant and Optimized Customer Journey
Event Recaps June 18, 2021Learn how the AutoNation marketing ecosystem leverages 1st, 2nd, and 3rd party data to personalize and deliver an optimized customer experience across an omnichannel media environment.
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Overview of the 2021 ANA Media Conference
Conference Highlights June 18, 2021In this video, get a two-minute overview of the 2021 ANA Media Conference.
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Slowly, Brands Are Improving Their Digital Accessibility
B2C June 18, 2021There are deaf people who like to use sign language while others prefer using their voice. There are people hard of hearing who culturally identify as Deaf and those who do not. As brands add more assistive tools to their advertising and marketing campaigns, marketers and organizations need to keep such nuances top of mind.
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The ANA Programmatic RFP
Conference Session Videos June 18, 2021The ANA has issued an RFP for a comprehensive study of the programmatic media buying ecosystem. The focus of the RFP is to identify ways to help advertisers eliminate waste. In this video, speakers discussed the rationale behind the RFP, what we’re doing, and what we expect to learn.
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The ANA Programmatic RFP
Event Recaps June 18, 2021The ANA has issued an RFP for a comprehensive study of the programmatic media buying ecosystem. The focus of the RFP is to identify ways to help advertisers eliminate waste. Speakers in this session discussed the rationale behind the RFP, what we’re doing, and what we expect to learn.
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The Three Big Hairy Challenges Facing Marketers in a COVID-Impacted Digital World
Conference Highlights June 18, 2021To achieve their goals for holistic attribution, marketers need to wean themselves from the walled gardens and cookies.
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The Three Big Hairy Challenges Facing Marketers in a COVID-Impacted Digital World
Conference Session Videos June 18, 2021In this video, eMarketer co-founder Geoff Ramsey discussed the three challenges facing marketers in a COVID-impacted digital world.
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The Three Big Hairy Challenges Facing Marketers in a COVID-Impacted Digital World
Event Recaps June 18, 2021eMarketer co-founder Geoff Ramsey discussed the three challenges facing marketers in a COVID-impacted digital world.
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Advertising as a Service to the Consumer
Conference Highlights June 17, 2021Ad value can be increased in the media planning process by buying ad units that elevate the customer experience.
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Advertising as a Service to the Consumer
Conference Session Videos June 17, 2021In this video, Shenan Reed of L’Oréal discussed how marketers can reach customers more effectively through advertising.
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Advertising as a Service to the Consumer
Event Recaps June 17, 2021Shenan Reed of L’Oréal discussed how marketers can reach customers more effectively through advertising.
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ANA Legal Webinar: NAD Discussion with NAD and Davis Wright Tremaine LLP
Webinar Rewinds June 17, 2021In this webinar, speakers from Davis Wright Tremaine LLP took stock of NAD’s SWIFT and Complex tracks, its partnership with Facebook, recent NAD cases that broke new ground, and speculation about the future of self-regulation.
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Coffee with Kroger: Media KPIs in Action — How Unilever Used Retail Media to Drive Real Business Outcomes
Conference Session Videos June 17, 2021In this video, discover how Unilever used Kroger’s first-party data and advanced targeting capabilities to identify the most relevant audience and align tactics to meaningful KPIs.
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Coffee with Kroger: Media KPIs in Action — How Unilever Used Retail Media to Drive Real Business Outcomes
Event Recaps June 17, 2021With unique challenges for brands in 2020, discover how Unilever used Kroger’s first-party data and advanced targeting capabilities to identify the most relevant audience and align tactics to meaningful KPIs.
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Connected TV (CTV)
Event Recaps June 17, 2021In this session, learn about key issues in CTV including making sense of a complicated landscape, optimizing creative, and measurement.
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Creating AI-Driven Member Benefits to Enhance Member Experience
Event Recaps June 17, 2021Recognizing that the world of online product reviews is rife with bias and blurbs that don’t cater to consumers’ specific needs, Consumer Reports designed an AI-powered product recommendation model that can take plain language requests submitted by users and deliver detailed, individualized product ranking reports.
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